What Happens When You House a Preschool In a Retirement Community?

A preschool in a retirement communityI may seem like an odd question at first.  What happens when you house a preschool in a retirement community?  The answer is… MAGIC!  Present Perfect is a magical documentary that brings together each end of the aging spectrum.  Interestingly, at each end of the spectrum, there is a greater need for nurturing, and to be nurtured.  The fit makes perfect sense, but now (finally) someone has filmed the scene for us, and set the stage for further development.

Stepping into most any nursing home, it’s hard to ignore the sense of isolation one feels on behalf of the residents living there, and even harder to reconcile that with the fact that old age will inevitably come for us all. In our fast-paced, youth-obsessed culture, we don’t want to be reminded of our own mortality. It’s easier to look away. – Evan Briggs

Picture Perfect Trailer

Film maker Evan Briggs on why the Present Perfect project is important:

Present Perfect explores the very real experience of aging in America- both growing up, and growing old. It was filmed in a preschool housed completely within a retirement home, powerfully capturing the subtleties and complexities of the young children’s interactions with the elderly residents, while challenging us to consider what we’re doing- and what we’re not- to prepare future generations for what’s to come.

What value does a person have to others throughout their life? Are we asking for the right contributions from each other? How do we measure and define a successful life? While this film doesn’t shy away from confronting some difficult realities, it is ultimately a life-affirming story of hope that, we believe, just might lead to serious positive change.

The folks at Present Perfect are in the midst of a KickStarter campaign in order to raise the funds to finish the project in its entirety. You can support them by jumping to the link provided.

Product Review: Better Alerts

Medical Alert Reviews - Better AlertsBetter Alerts is a newer addition to the Mobile Personal Emergency Response System (MPERS) market, a market that’s seen some very exciting companies enter the fray.  These new medical alert system providers are challenging the traditional market dynamics, and forcing others to innovate (or die).

Better Alerts uses a winning combination of an Alert App + a Pebble Smart Watch (paired to a smartphone) to provide a comprehensive alert system.  Better Alerts founder, Doug Hopkins worked for a traditional medical alert system company and heard customers asking for devices that worked with smartphones. After watching “wearable” devices come to life, Doug saw an opportunity for seniors to use that same technology to maintain their independence.  Mr. Hopkins saw the need for something different, and he took action.

Seniors don’t have to stand for having to carry another device for home and mobile protection other than their smartphone and Pebble watch.  The days of wearing a Velcro wrist band with a button that doesn’t have any other functionality such as time, date, steps taken etc. are over.  Seniors can maintain their independence with a stylish functional watch not one of those “buttons”. – Doug Hopkins, Founder

Better Alerts has all the features that we have come to expect with new personal emergency response system companies.  Features like fall detection, alert buttons, activity tracking, medication reminders and a geo-fence that sends location alerts to caregivers

Easy Set Up

The installation of the Pebble app and Better Alerts app was very easy on my Android device (iOS also available) and it only took a few minutes to set up.   Once the Pebble smart watch was paired with my phone (bluetooth enabled), I was ready to enter caregiver information in my personalized dashboard.

better alerts mobile app snapshot

The Pebble Smart Watch as a Customizable Safety Watch

I was curious about why Doug chose the Pebble Watch to host his innovative medical alert app:

We identified the Pebble as the best piece of hardware due to its reliability, the fact that it is waterproof, affordable for seniors, and had good battery life.  The Pebble also is an open platform so it could be developed for iOS and Android where the Samsung smart watch only works with a Samsung phone, same with the Apple smart watch. – Doug Hopkins, Founder

This was my first time using a Pebble and I really liked the product.  In addition to installing the Better Alerts app, I found myself using it for email, texts, and music apps.  It was easy to use once I pushed all the buttons to see what they would do.  The Better Alerts app worked seamlessly with the Pebble and was intuitive as well.  The battery on the Pebble lasts from 5-7 days, depending on usage and charged fully in about 3 hours.

pebble smart watch

Better Alerts Features

Better Alerts offers pretty much everything we like to see in a medical alert system.

  • Pebble Smart Watch is Waterproof
  • Fall Detection Alert- *coming soon* client or caregiver to be able to adjust the sensitivity of the fall detection based on their lifestyle
  • Safe Zone- can be set to a range of 200, 300, 400 yards or 1 mile from home address.  When the Safe Zone is broken an Alert with a Google Maps™ locator is immediately sent to the Caregiver and Emergency Contacts with a live locator following them down the road.
  • Medication Reminders– once med reminders are set up, user and/or caregiver will receive vibrating reminders of med and description displayed on the watch.
  • Activity Reports- the Pebble Smart Watch has a pedometer to record steps.
  • Alert Buttons- within the Better Alerts App on the Pebble smart watch, one button can be used to summon a pre-designated caregiver, another button can be used to call 911 directly.
  • No Long Term Contracts

The Bottom Line

Better Alerts is competitively priced  starting at $19.95/month for a “Basic Plan” with limited features and you must purchase Pebble Smart Watch separately.  The “Total Protection Plan” is $29.95/month and it includes a free Pebble Smart Watch and all the features Best Alerts has to offer.  I’m impressed with all the features wrapped up in this little watch and its companion app.  It was also very easy to set up.

Better Alerts might be too complicated for seniors that aren’t tech savvy.  Some folks might also be confused by the multiple buttons on the Pebble Smartwatch.  It’s also very important to note that the Better Alerts Medical Alert System REQUIRES a smartphone (to pair with the watch), so that’s an imperative. All-in-all we think it’s a great integrated system, with a lot of nifty features.

Living With Dementia

Living With Dementia

Dementia is defined as “a chronic or persistent disorder of the mental processes caused by brain disease or injury and marked by memory disorders, personality changes, and impaired reasoning.”  For anyone who’s life has been touched by dementia, you know how difficult it is for the afflicted, and their loved ones.

To put this growing epidemic into context, The World Health Organization (WHO) estimates that the number of people living with dementia (worldwide) is currently estimated at 47.5 million.  Incredibly it’s predicted to increase to 75.6 million by 2030.  Are you listening Baby Boomers?  We’re facing a crisis that is going to affect someone you love, in your lifetime.  You can bet on it.

A new case of dementia is diagnosed every 4 seconds.  The total number of new cases of dementia each year worldwide is nearly 7.7 million, implying 1 new case every 4 seconds. The number of people with dementia is expected to increase to 75.6 million in 2030 and 135.5 million in 2050. – World Health Organization

What’s it like living with someone afflicted with dementia?  In many cases, it’s like watching someone slip away before your very eyes.  There’s a tipping point to dementia where family members become more burdened than their loved one who is suffering.  Dementia sufferers can become so sick that they simply don’t recognize you, their surroundings, or even themselves.  They simply fall into a void.

Let me introduce you to Reddit user vingverm (otherwise known as Jake from Australia).  Jake’s  photo journal shares the decline of his 58 year old mother Jacquie.  Jacquie had been suffering from Pick’s Disease, which manifests with Dementia like symptoms, and leads to death (often in 2-5 years). The photos speak louder than words, so I’ll let his powerful lens give you a glimpse into his loving family.

Living With Dementia

Living with Dementia

“This was taken in 2005 or so. At this point, Jacquie had Pick’s Disease, but it had been misdiagnosed as menopause. She would be about 48 here.” – Vingverm/Reddit

Living With Dementia

“On the beach, around 2010. Lots of Jacquie around. She can’t remember too much though.” – Vingverm/Reddit

Living with Dementia

“2010 again. Riding on the back of dad’s motorbike was one of her favourite things to do. She got quite terrified when the helmets were on, but once moving had a blast. This had to stop in 2011, when an on-bike paranoia attack nearly caused an accident.” – Vingverm/Reddit

Living with Dementia

“Beach-time walks. Weight is falling off. Conversation is non-existent.” – Vingverm/Reddit

Living with Dementia

“The birth of her first grandchild. She had been looking forward to being a grandmother for years. ” – Vingverm/Reddit

Living with Dementia

“Still knows how to party. #yolo.” – Vingverm/Reddit

Living with Dementia

“Cuddles with her 14 month old grandson. He’s very careful with her, knows she’s special.” – Vingverm/Reddit

Living with Dementia

“She doesn’t walk very much anymore. And she has lost a large amount of weight.” – Vingverm/Reddit

Living with Dementia

“Fun times at the beach. She’s 58 here. Her eyes aren’t always open, and if they are, she’s staring into the void.” – Vingverm/Reddit

Living with Dementia

“Sometime’s we’ll move to her to beanbags on the floor.” – Vingverm/Reddit

Living with Dementia

“She still smiles and laughs sometimes. I have no idea why. I really hope she dies soon.” – Vingverm/Reddit

Are you caring for someone with Dementia? Do you know someone who is? Would you be willing to share your story with us? Our comment section (below) is an open forum for you.

Scam Alert: Real Estate Scams

Real Estate ScamsHome buyers and sellers beware!

We’re always on the lookout for current scams so we can keep you informed of the latest bad guys out there. Turns out there’s a new scam circulating around the country these days called The Real Estate Scam.  It attempts to dupe you into believing your dealing with a proper real estate broker (or realtor) by loading malware onto your realtor’s computer.  Once they’ve infiltrated, they use the information to come after you, your private information, and your money.

Real Estate Scams

It starts with an email to real estate agents (supposedly sent by an interested buyer) that includes an attached link. When the recipient opens the link, malware secretly infects the individual’s computer, giving hackers remote access to files detailing transactions and clients. Then scammers follow with phone calls or other emails, posing as a title company, a real estate attorney or a seller of property that’s already listed for sale. – Sid Kirchheimer – AARP

Once these scam artists gain your trust, they can do anything UNLESS you take precautions.  Here are several tips from reliable sources:

US News & World Report says:

  • Don’t Rush It – Real estate transactions are complicated and take patience.
  • Vet the person you’re working with –  Just because someone has a LinkedIn page doesn’t make him or her a swell human being.

Forbes offers these tips:

  • Cross-check different listing sites and verify a broker or company’s licenses. It’s amazing what a simple Google search can yield.
  • Always beware of cold calls
  • Be suspicious of “upfront fees”

Finally AARP suggests:

  • Contact your  real estate agents in person.  Don’t correspond with them via email all the time.
  • Before wiring funds, make sure that the bank accounts & routing numbers are for REAL title companies, attorneys, etc.
  • And for realtors – Don’t open emails from people you don’t know.  You’re protecting yourself AND your clients by being extra careful.

Have any other real estate tips or other scam alerts we should be aware of?  Let us know in the comments below!

Real Estate Scams

List of Current Scams to be Aware of

Sweepstakes scam that targets Seniors (letter, email, text and phone)

FTC consumer complaint notification (email)

Foreclosure rescue from Hope Services (phone, email)

Help for earthquake victims in Nepal (in-person, phone, email)

Don’t be a victim!  Help educate others so that they stay safe too!

What Are Walk-In Bathtubs?

With 80% of falls happening in the bathroom, it’s imperative for anyone at a risk for falls to examine the hazards in the home and the bathtub is one of them.  An alternative to traditional bathtubs are walk-in bathtubs.  Walk-in bathtubs are bathtubs that have doors on them.  They have doors that open up so the user doesn’t have to step over the leading edge of a traditional bathtub.  Walk-in bathtubs can be much safer alternatives for elderly and/or disabled individuals and can minimize the risk involved (in falling, etc.) for the less mobile among us.

Walk-In Bathtubs

walk-in bathtub

Walk-in bathtubs have heavy duty sealing (around the doors).  The seal prevents water from seeping out when the tub is full of water.  Walk-in tubs typically drain faster than traditional tubs too.  This ensures that users don’t have to sit around for long periods of time (waiting for the water to drain out).

How To Buy A Walk-In Bathtub

Because these tubs don’t come standard in a typical home, families will either reach out to a walk-in bathtub dealer (who can order the appropriate tub, and arrange for installation, etc.) or they will find a tub at Home Depot (or other big box stores) and hire someone separately to perform the installation.

Some walk-in bathtubs come with jets

Walk-in bathtubs can come with many features including jacuzzi style water jets.  Doors can open inside or outside, depending on the make and model of the tub, and they come in a variety of (stale) color combinations.  Newer walk-in tubs aren’t one-size-fits-all either.  They can come in small, medium or large sizes… and many different shapes!

The Down Side

There are other considerations to make when considering walk-in tubs.  First, you have to understand the overall experience of bathing in a walk-in tub.  It’s different than it is in a traditional bathtub.  For example, in a walk-in bathtub:

  • You must get in your tub, shut the door behind you, and then turn the water on so it slowly rises to the desired depth and temperature.
  • Getting out involves the same drill in reverse.  You have to wait for the tub to empty until you can get out of your walk-in tub.
    • Because many of these tubs have fast-draining systems, your plumbing may or may not be able to accommodate the faster draining systems.  You’ll want to find out before ordering.
  • A bare bones walk-in bathtub (without installation) is going to start at $2,000, and they go up from there.  The nicer models retail between $4,000 – $6,000.  Often times the bathroom will need a remodel to accommodate the new tub, and this could involve both an electrician and a plumber.  So price is definitely a consideration when considering a walk-in type bathtub.

The Bottom Line

There’s a big difference between stepping into a traditional bathtub vs. a walk-in bathtub, especially for the elderly and/or less mobile folks out there. Imagine stepping into the tub below, vs. some of the walk-in tubs illustrated above.  Cost should always be a consideration when making the decision to invest in a walk-in tub, but the safety of your loved one should be your primary consideration.

traditional bathtubs vs walk-in bathtubs

In the end, you must do a good bit of research to understand what makes the most sense in your specific situation. We’ll continue to write about these interesting products, in order to help you make the best choice you can make.  Until then… Happy Bathing!

Click here for tips on how to gently shower your aging parent.

If you have any tips about ordering or using a walk-in bathtub, please tell us your story in the comments below!

Some of the providers on our site have an affiliate relationship with The Senior List, and we’re proud of those relationships. We only work with providers that pass our own stringent criteria, and these are the same providers that we refer our friends and family to.

Product Review: V.ALRT Emergency Alert Button

V.ALRT is a great alert system for Independent Seniors

As the medical alert system industry continues its evolution towards connected devices, the V.ALRT app (and help button) are leading the way.  Made by VSN Mobil, an up and coming company that offers a range of innovative products. One of our favorites is the V.ALRT help button.  This little button is breaking traditional medical alert industry rules, and that is very exciting.

One of those long-standing rules is the idea of monthly fees.  We’re happy to tell you that the V.ALRT system has NO MONTHLY FEES.  Yes, it’s crazy, but true.

The V.ALRT help button can be purchased for $59.99 and that’s it.  No reoccurring fees, no hidden charges.  V.ALRT does many of the things we have been asking for in a medical alert system. And if that weren’t exciting enough, for a limited time, IF you use our discount code, you can receive an additional 25% off.  Click the link –> Senior List Discount and use code –> valrt25

The V.ALRT button comes in a variety of form factors.  It can be worn around the neck, as a watch (the button comes with a simple black watch band), on a key fob or discretely placed in a pocket, bag, or purse.   The V.ALRT is waterproof, has optional fall detection, and a long-lasting battery. More on that below!

Valrt can be worn as a lanyard

Key fob or Pendant Option

Valrt as a watch with a flexible comfortable band

Flexible Comfortable Watch Band

V.ALRT Medical Alert Button

Discreet poker chip sized button

Easy Set-Up

We tested out the V.ALRT in our home lab.  The first step is downloading the V.ALRT app to any compatible smartphone.  The V.ALRT connects to the smartphone via bluetooth connection.  So if the user doesn’t have a smartphone, this is not the right product for them (see my wish list below).

Connecting the device to my phone took a little time, however the folks at V.ALRT explained that the time to connect varies depending on the phone and version of bluetooth.  Once the devices were paired, I was able to enter the information about who I wanted the system to contact IF I pushed the button or had a fall.  V.ALRT does not call 911, it only contacts the people you designate.

V.ALRT App Settings

Text, Phone and GPS Location Notification

Once the alert button is pressed, or a fall is detected, the V.ALRT will send information to the pre-designated contacts with a personalized message through the app.  First, a text message with GPS location included is sent, then the app automatically dials the number of the contact to place a call.  I see this feature coming in handy in emergency situations where trying to call out is too stressful or a user is physically unable to access their phone.   I’m personally going to use V.ALRT when I am out running or cycling on my own.   The alerts and messaging are completely customizable through the app.

V.Alrt would be helpful on this remote running race

I should have been wearing V.ALRT

Fall Detection and Out of Range Alerts

Within the V.ALRT app, users can turn on (or off) the Fall Detection and Tracker Alerts.  If a fall is detected, the app will send an alert after a 60 second countdown to eliminate the chances of false alarms.  If a user has a fall and is able to press the button themselves, then that scenario would be ideal.  The fall detection feature is meant for situations where the user is not able to press the button.

I found the fall detection difficult to trigger with the “false” falls I was acting out to see how sensitive the device was.  The last hard fall I took sounded the alarm and sent an alert to my husband’s phone, just like it promised.  If the alert button is disconnected or travels out of range, an alert (optional) is sent to the button and the tethered phone.

V.ALRT notifications for alerts

Long Battery Life and Waterproof

Another complaint I have with many medical alert systems is their battery life.  V.ALRT’s battery can last up to a year depending on usage, and once a change is needed, it’s simply a watch battery that can be replaced by the user.  When I asked Matt Gordon, VP of Strategic Marketing, about other features in the works for V.ALRT like activity tracking and a microphone, he replied that those great features would impact the battery life and have not been added, yet.  The push button is waterproof and can be worn in the bath and shower.  I tested this feature with multiple showers, a dog bath, and a spilled drink with no side effects.

No Monthly Fees

This is my absolute favorite part about V.ALRT.  As I mentioned earlier, the V.ALRT costs $59.99 (see code below for an additional 25% discount).  There are no monthly fees, no set-up costs, no contracts.  This is a device that could be shared among users if needed, although at the price, why not buy one for the whole family?  I think of V.ALRT as a family safety product, not necessarily a medical alert button for seniors.  In fact, I will be using one for myself, and will likely purchase one for my kids.

IF you use The Senior List discount code, you can receive an additional 25% off.  Click the link –> Senior List Discount and use code –> valrt25

V.ALRT is a great alert system for kids

My Wish List for V.ALRT

After reviewing medical alert systems for a few years now, I have this idea of what I think is the perfect system.  V.ALRT is great, and if they want my advice on V.ALRT 2.0, here is what I’m hoping for.

  • Un-tethered technology: While the statistics are impressive — Experts say that by 2017 50% of seniors will own smartphones. However, there are still those won’t ever own one.  Plus, I don’t always carry my phone with me, especially in my home.
  • Speakerphone: I really like alert systems that have a speaker built into the device.  Especially for those with impaired hearing.
  • Activity alerts: Many new alert systems come with activity tracking and they will alert if they sense any abnormalities.  I have come to appreciate that functionality in a medical alert system, and I’m starting to expect it.

Save Money On Food While Traveling

Save Money on Food While Traveling

I found a great article on DailyFinance.com entitled 14 Proven Ways to Cut Food Costs While Traveling.  There are a good many strategies to save money on food while traveling.  You CAN eat like a king (or queen), without breaking the bank while traveling.  We’ll give you our favorite tips from the list noted above, and add in a few of our own.  Try these cost saving tips while traveling!

Top 10 Ways to Cut Food Costs While Traveling

  1. Choose an Apartment Instead of a Hotel (look for condo rentals, etc.)
  2. Look for Hotels With Refrigerators and Microwaves (love this idea)
  3. Stock Your Own Alcohol (buying drinks from the hotel bar can bust your budget)
  4. Eat Lunch in Restaurants, Instead of Dinner (it’s way cheaper, and you can make your own dinner if you’ve done #1 and #2 above)
  5. Picnic (even better than #4… shop local and find a great spot to sit down with your travel partner)
  6. Eat Local Foods (meaning talk to the locals and find out where they eat – great idea)
  7. Look for deals (have you done your homework on Groupon, or other deal sites?)
  8. Look up a home, condo or apartment on AirBnB (sometimes you can stay in a nice home for the price of a hotel room)
  9. If you’re over 50+, ask for Senior Restaurant Discounts (if you don’t ask you’ll never know!)
  10. Look for the Food Carts (here in Portland, Oregon we love our food carts, these can serve great local foods at very reasonable prices)

More Money Saving Travel Hacks

Do you have other tips to share with our readers?  We’d love to hear your comments below!

I’ve Fallen and I Can’t Get Up

I've fallen and I can't get UpWe decided to activate The Senior List Time Machine today, and bring you the very first commercial where the iconic term “I’ve fallen and I can’t get up” was uttered.  It occurred back in 1989 for a medical alert company called LifeCall.  The commercial was so campy it was a bit alarming (pun intended).  After “Mrs. Fletcher” falls, she yells those magic words to the dispatcher (reaching her through the base station) cementing LifeCall’s place in history.

The “I’ve fallen, and I can’t get up” ad had the double misfortune of being unintentionally campy and appearing often on cable and daytime television. The fact that the commercial was a dramatization (as clearly stated in the beginning of the commercial) using bad acting also contributed to the humor. The combination made “I’ve fallen… and I can’t get up!” a recognized, universal punchline that applied to many comedic situations. All of these factors made the ad memorable, ensuring the line’s place in pop culture history. — Wikipedia

Original Video: I’ve Fallen and I Can’t Get Up

We write a great deal about the best medical alert providers out there, and offer advice on how to shop for medical alert systems.  Today seemed like a good day to reflect back on the start of the medical alert revolution.  An industry that exploded with 7 simple words… “I’ve fallen and I can’t get up”.  Thanks Mrs Fletcher, for putting this industry on the map. Oh, and we’re sending help immediately! :)

Beware Of Memorial Day Scams

Memorial Day ScamsThere are miscreants around that wish us harm, and want to prey on the most vulnerable among us.  (OK that’s putting it a little strongly…)  But seriously folks, but don’t you hate the solicitors that will waste our time and take our money with upcoming scams like the Memorial Day scams we’re being warned about today?

We’ve written extensively about the medical alert scam that has been circulating for the past few years now.  Incredibly, regulators can’t seem to stop the scammers, so it continues to go on and on.  Click the link that follows if you want to hear a recording of the medical alert scam

Memorial Day Scams

Today, the Better Business Bureau (serving Alaska, Oregon and Western Washington) sent out a warning that scammers have their sights set on ripping off military personnel.  Yes, I know you want to find the scammers in their homes and do bad things to them :) it’s incredible to imagine.

Here’s what the BBB had to say:  “As families prepare to honor fallen service members this Memorial Day weekend, Better Business Bureau serving Alaska, Oregon and Western Washington reminds the public that scammers have their sights set on ripping off military personnel.  Con artists often use malicious tactics to steal the money and identities of deployed troops and military families.”

Here are some of the tactics that solicitors will use if they get you or your loved on on the phone… This from the BBB statement:

  • Phone Scams: Impostors pose as Veterans Administration employees and call to “verify” personal information, sometimes using scare tactics like VA benefits cancellations to collect birthdates, Social Security numbers and bank account information.
  • Rental Listings: Cyber thieves create bogus online rental listings and lure in potential victims by offering military discounts, requiring that deposits and rent be wired to “landlords” who are out of the country.
  • Military Loans: Sketchy lenders promise “instant approvals” and no credit checks, but loans often carry extremely high interest rates and hidden fees.
  • Insurance Policies: Solicitors make false statements or inflate claims regarding the benefits of policies they offer, using high-pressured sales pitches to sell expensive—and often unnecessary—life insurance policies.

Memorial Day Scams

What we can do as respected community members is to educate ourselves on these scam artists, and then – educate others.  Talk to your loved ones (especially your aging family members) about the phone solicitors out there that want to take their money, steal their identity, or worse.

List of Scams that are Currently Circulating

Sweepstakes scam that targets Seniors (letter, email, text and phone)

FTC consumer complaint notification (email)

Foreclosure rescue from Hope Services (phone, email)

Help for earthquake victims in Nepal (in-person, phone, email)

Don’t be a victim this Memorial Day (or any other day), and help educate others on the many scams facing us today.

What are you hearing out there?  Receive any weird solicitations recently?  We’d love to hear about it in the comments below!

Who Is Olive Garden Targeting These Days?

Olive Garden BreadsticksOlive Garden has been in the news lately… A lot!  After being skewered by investors last year, Darden Restaurants (owner of Olive Garden family of restaurants) is attempting to focus on building the brand, and defining it’s new customer experience.  In September of last year, Darden was forced to defend many of it’s policies including (astonishingly) it’s stance on bringing complimentary breadsticks to the table.  (I hope they didn’t notice the private jet… Oh wait they did, sorry Darden.)

The fact that folks were talking about this semi-newsworthy tidbit was cause for concern to Olive Garden regulars, and cause for parity in late night talk show circles like Jimmy Fallon’s.  Here’s Jimmy’s take on “BreadStickGate”:

Having eaten at Olive Garden a good many times in my day, it looks like a solid bet that they’d be targeting boomers and seniors. Boomers alone are 78 million strong, and they currently make up a good portion of the folks I see when I’m visiting our local establishments. By the way… they’re the ones with the money (and time).  In my view, a logical play would be to make the experience better for the obvious target market here… Baby Boomers!

For this reason I was astonished to hear one contributor to the “Motley Fool” mention that after shedding the Red Lobster brand from their portfolio, Darden would do well by targeting a “younger demographic from a much more diverse background” (not exactly sure what that means – maybe he’s inferring boomers but it’s not clear).  His comments below:

So who is Olive Garden targeting these days?  I can’t imagine that they’re going to go after the Millennials (born 1982 – 2004), or the Generation Y folks (mid 70’s – mid 2000’s).  Even Generation X (1965 – 1984) may be a stretch.  Try as they might, they’ll likely settle back down to you baby boomers, which is going to be their sweet spot… Or their salty spot if we’re still talking about those tasty (unlimited for now) bread sticks!

Looking for Senior Discounts on Restaurants? Click Here –> Senior Discounts on Dining Out

Print Free Coupons