Paying for Long Term Care- Are You Prepared?

Questions about long term care?Americans are doing little to prepare for long term care and are not very concerned.  And maybe they don’t need to be concerned— because they need to be terrified!  A recent poll released by AP-NORC Center for Public Affairs Research, and reported in the national media, verified a major factor contributing to the long term care funding crisis in this country: Two out of every three people over the age of 40, according to the poll, have made no plans about long term care and it is a topic they prefer to not consider.  The irony is that seven out of ten people will need long term care services once they pass the age of 65.  The poll also showed the continuing lack of understanding about how long term care is funded.  Misconceptions continue that Medicare will pay for anything more than 100 days of skilled nursing rehabilitation care.  Health insurance plans don’t cover long term care services, long term care insurance is limited and restrictive in coverage, and Medicaid will only cover long term care (primarily nursing home) once a recipient has spent-down their assets to below the poverty level.

The growing population of Boomers retiring, and seniors requiring long term care services is creating enormous pressure on the system and an urgent drive to find new private pay solutions.  One private pay resource that is on the rise is converting life insurance policies into Long Term Care Benefits.  Millions of seniors own life insurance policies that they are in danger of abandoning without realizing they could quickly and easily convert the policy into a monthly Long Term Care Benefit Plan.  These Benefit Plans will pay for any form of long term care service including homecare, assisted living, and skilled nursing care; and any type of life insurance policy will qualify for conversion.

Private Pay Solutions Emerge

The long term care industry has been quick to embrace this concept and today thousands of assisted living communities, nursing homes and home health companies accept this funding method.  Political leaders too have begun to realize the cost saving implications for their beleaguered Medicaid budgets by extending the time a person could remain private pay before becoming Medicaid eligible through the conversion of a life insurance policy as an alternative to abandoning the policy through lapse or surrender.

Medicaid is a government program designed to help cover health care costs for the indigent (poor), disabled and children and/or dependents.  The eligibility process is determined by asset and income levels that would measure an applicant as being below the poverty level.  One of the assets that will count against a Medicaid applicant is a life insurance policy.  The owner of the policy must surrender the policy for any cash value and spend it down on care, or if the policy has no cash value and the owner keeps it the estate will be subject to federally mandated asset recovery probate action against the death benefit collected by the estate to claw back all Medicaid expenditures.  Because of this reality, financial planners, elder law attorney’s and geriatric care advisors have provided seniors and their families with the default guidance that in the case of ownership of life insurance policy (not including funeral policy exemptions), a life insurance policy still owned by the senior inside the 5 year look back period should be abandoned.

Political Support Arrives Just in Time

States are now coming to the realization that there is a much higher value found through the conversion of a life policy that can be deployed to extend private-pay as a Long Term Care Benefit Plan.  Any owner of a life insurance policy has the legal right to convert it into a Long Term Care Benefit Plan.  In 2010, the National Conference of Insurance Legislators (NCOIL) passed a national consumer protection model law that would mandate life insurance companies must disclose to policy owners about their legal right to convert their life insurance policies instead of abandoning them via lapse or surrender.  The life insurance industry opposes anything that would discourage policy owners’ from abandoning their life insurance (because life insurance companies make huge profits off of seniors that have paid premiums for years and then abandon their policies in the last years of their life).

Since passage of the NCOIL national model law; legislation has been introduced in numerous states to empower Medicaid departments to educate citizens that the conversion of their life insurance policies is their legal right and a better option than abandonment of their policies.  As of May 2013, the states of FL, TX, KY, LA, and ME have introduced this legislation and numerous other states are preparing to introduce the same bill for enactment.  Over the course of this year and next, people will continue to become more aware of their option to convert a life insurance policy to pay for long term care.  All across the country the long term care industry and political leaders are looking for private pay options that not only help people pay for long term care, but save the tax payer money by delaying Medicaid eligibility.

Three Clear Winners

The policy conversion option is a clear winner for seniors and their families; providers of long term care services; and for tax payers in every state:

1.     The policy owner and their family are able to convert a life insurance policy and use the proceeds in a Medicaid qualified spend-down to extend the time they are private pay before moving to government assistance.  This allows freedom to choose the form of care they want, as well as financial control and dignity for themselves and their families.

2.     Providers of long-term care services benefit because they are operating under extremely thin margins and private pay dollars translate into higher quality services for everyone under their care.

3.     The longer a person can remain private pay before becoming Medicaid-eligible, the more budget/tax savings for the citizens of every state in America.

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Policy Changes to Medicare Will Keep You In Therapy Longer

Asking for HelpMy first job as a social worker was in skilled nursing facilities, aka nursing homes.  While I loved many aspects of my job, I dreaded the weekly meeting that was held to determine which Medicare patients were making progress from our therapy services, and who was not.  Those who were deemed to be plateauing and no longer benefiting from physical, occupational, speech, respiratory, or nursing skilled therapy services were given a 72 hour written notice from our team that Medicare would no longer be covering their stay in our rehabilitation facility.

For many patients, this meant a scramble to find alternative care settings, or arranging services to be brought into their homes for the transition.  No one was happy to see me walk in the door with that letter.  It meant that Medicare had given up on them, at that particular juncture, with that particular injury.  Some would appeal our decision, but it was rare that the ruling would be in their favor.  The saddest cases were those who had some form of dementia along with their diagnosis that landed them with us (broken hip, stroke, etc…).  These folks simply could not follow the instructions given to them in order to make progress/improvement with their injury.  Typically they were discharged just a week or two after admission, and they were the lucky ones!  They had straight Medicare, not an HMO or they would have been shown the door earlier… But that’s for another post.

So, it is with great pleasure to have learned about a recent ruling that will have an immediate effect on this process.  A federal court settlement in Jimmo v. Sebelius has been approved.  New policy provisions will state that skilled nursing and therapy services necessary to maintain a person’s condition can be covered by Medicare.  This replaces the “improvement standard” that providers have subscribed to for years.  

According to Medicare Advocacy.org “CMS will undertake a comprehensive nationwide Educational Campaign to inform health care providers, Medicare contractors, and Medicare adjudicators  that they should not limit Medicare coverage only to beneficiaries who have the potential for improvement.  Instead, providers, contractors, and adjudicators must recognize “maintenance” coverage and make decisions based on whether a beneficiary needs skilled care that must be performed or supervised by a professional nurse or therapist.”   

To break it down, Medicare recipients can’t be kicked off skilled services (therapy services such as PT, OT, etc…) simply because they aren’t making significant improvement.  In the case of the Medicare recipient with dementia and a fractured hip, he/she will now receive therapy services despite the dementia diagnosis until the hip is treated to maintain his/her current condition and to prevent further decline.

“Lawyers for the beneficiaries say the settlement could help people with chronic conditions like Alzheimer’s, Parkinson’s, multiple sclerosis, strokes, spinal cord injuries and brain trauma. Often the prospects for improvement are slim, but there are ways to slow a patient’s deterioration and help the patient to live long enough to take advantage of new treatments as they are developed.” New York Times

While substantial costs are expected to be added to the Medicare program because of these changes, there may also be savings realized if recipients can receive therapy services in their homes.  The increased therapy should also keep these patients out of more costly settings like hospitals and nursing facilities and keep readmission rates low.

To learn more about the settlement, or if you would like to appeal a past decision made by a Medicare provider, the article from the Center for Medical Advocacy has many helpful links and resources.

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MobileHelp Acquires Halo Monitoring To Expand Fall Detection Product Offering

MobileHelp logoplus signmyHalo Halo Monitoring Logo

MobileHelp Acquires Halo Monitoring

If you weren’t aware, MobileHelp (Boca Raton, Florida) has acquired a company we’ve had our eye on for quite some time, Halo Monitoring (Halo’s website now redirects to MobileHelp).  The consolidation could be good or it could be bad for the PERS-Medical Alarm market depending on how you see it AND depending on what MobileHelp does with the Halo technology.  IF they invest, improve and expand the myHalo platform it’s probably a great thing for the fall detection market.   IF they bury Halo Monitoring, it’s one less choice for consumers and a waste of a once promising technology.The myHalo Fall Detection Device

Here are some excerpts from the MobileHelp press release entitled MobileHelp acquires Halo Monitoring to build out PERS offering.

“The acquisition of Halo Monitoring is an important step on our journey to expand our solution portfolio of Home Healthcare and Monitoring solutions that further improve the well-being of seniors who rely on our products,” Rob Flippo, CEO of MobileHelp said in a statement. “We are excited to add additional capabilities to our best-in-class mPERS offerings, in addition to bringing on board talent to further expand our technology capabilities.” – Brian Dolan, MobiHealthNews

Medical Alert SystemsMobilHelp hand held unit

The Senior List has written extensively about Personal Emergency Response Systems including Fall Detection Devices.  Click through for a short list of medical alert systems available today.  From there, you’ll be able to read our reviews of medical alert systems and become familiar with the different types of medical alert choices for aging adults.

The myHalo chest strap Fall Detection DeviceHalo Monitoring was one of the first companies to include automatic fall detection in its wearable PERS devices, which send an alert to caregivers and/or a call center when the person wearing the pendant falls — it does not require the wearer to push any buttons to trigger the alert. – Brian Dolan, MobiHealthNews

 

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Veterans Can Qualify For Caregiver Financial Assistance

Vietnam Memorial WallA recent article in the NY Times New Old Age Blog (one of our favorites) caught our attention and it seemed significant enough to pass along.  We’d also encourage you to pass this knowledge on to friends and family members.  The article was titled “A Little-Known Benefit for Aging Veterans“ by Susan Seliger and it discusses  a veteran benefit few know anything about (those of us that work in the field call it Aid & Attendance) .  Did you know that qualifying veterans can receive financial assistance from the Department of Veteran’s Affairs to help with caregiver costs?  Apparently not many do…

Note the list of qualifying criteria and definitely read through all the comments as well (there are many helpful hints, and also a lot of frustration with the bureaucratic process).  According to the article, only 38,076 veterans were granted this benefit in 2011.  To put that in perspective, see the illustration below from a department of veterans affairs fact sheet and note how few veterans actually took advantage (no doubt it’s because so few are aware, and countless others give up as a result of the arduous application process).  Given the scrutiny of deficit spending these days, you may want to take advantage of this program (if you qualify AND if you need it) before it goes away.

 

 

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Senior Housing Referral Companies- What you Need to Know

Senior Placement and Referral Agencies; Explained

A senior housing referral company helps clients locate appropriate senior housing in a given geographic area.  A reputable placement and referral service can save you time and energy in your search for senior housing. They should know which communities can supply appropriate care and be able to refer their client to all types of communities. To validate the reliability of a referral company, ask them if they work only with communities that they have contracts with or if they will also refer you to communities that won’t sign contracts. Also, make sure they have personally toured each of the prospective communities and see if they collect information on both substantiated and unsubstantiated complaints. Finally, when looking for a referral agency, choose one that provides you with a list of suitable living options and will escort you on visits to the properties at your request.

Referral companies who do not charge clients for their services will expect the client to work with them exclusively; referral companies gather similar information, so there is no need to work with more than one. This type of referral company receives a “finder’s fee” from the community that the client chooses. Other types of senior referral companies may charge for their services at hourly or set rates. When working with a fee-for-service company, make sure to get the charges in writing before you begin the referral process.

When working with a referral company, let them know your needs, preferences, comfort levels, and expectations. Be honest and straight forward. The more information you provide to them, the better they can serve you and find a place that will best suit your needs.

Choosing suitable housing for a loved one is an important decision for you and your family. Utilizing a referral company will help ensure you find a great place.

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Top 10 Tips on Surviving a Move

Whether moving from one home to a similar size one or downsizing to a smaller one, moving is not just an event but a process.  It starts when you first consider the possibility of a change and continues through many stages until you are settled into your new place and feel comfortable enough to call it home. At times this process may feel overwhelming and your moving goals may seem out of reach. There are some steps you can take along the way to make sure this project moves forward in a smooth and efficient way.

10 Tips for Surviving a Move; The Senior List

10. Make a plan

Begin by making some key decisions. Ask yourself how much of the moving process you want to do yourself. Will you hire a move manager or movers to just do the moving or will they do the packing also? Will you be placing additional items into storage?  Next, start from your moving date and work backwards to create a timeline of actions that need to be done before the move. Keep a notebook of all your “to do” items, the mover’s contact information, and material gathered about the various aspects of your move.

9. Start early

It’s never too early to start downsizing. Even if you have not settled on a moving date or the exact place you will be living, you can still start this process. Begin by focusing on problem areas that tend to collect extra items. Those spaces can be the attic, basements, garage or closets.  Take time to work through the papers in your filing cabinets as well.

8. Break it into smaller tasks

Accomplishing a large task like moving or downsizing can be overwhelming if you view it as a whole.  When the job is broken down into smaller pieces, it becomes more manageable.  It took years to accumulate what you have, so it may take some time to work through it all.   Choose one small area, such as a cabinet or a drawer, and start working there.  Doing a small amount each day will move you easily forward towards your goal.

7. Plan out your space

It is helpful to know what the size of your new home will be.  Using the square foot measurements of both your present home and your new home, you can calculate the percentage of your downsize. If you currently are living in 2,000 square feet and plan to move to 1,000 square feet, you will be downsizing by 50%.  This should be your guideline as you make decisions about furniture, collections, books and even clothing. Use a floor plan of your new home and cut out furniture templates to determine what pieces of furniture will fit and where the best location for each piece will be.

6. List what is important

Take time to clarify which possessions are really important to you, not just what you like or are used to having around. Sometimes it helps to ask yourself the question, “If I had only 5 minutes before disaster hit my home, what would I grab to preserve?” This process will help identify items you want to make sure to move with you.  Moving can be expensive.  The more “stuff” you have, the more it costs. Don’t move things that you don’t need, but be careful to take the things that are most important.

5. Save your memories

As you sort through your possessions, some are easy to part with, but others have significant personal value.  Everyone has possessions that are kept not for their usefulness but for the memories or sentiment attached to them. When a treasured item is identified, the question then becomes: Can the associated memory be saved in another way or is the item something that you should carefully preserve for yourself or future generations? There are many ways to keep the memory without actually keeping the physical item. Photos can be scanned and stored electronically, special collections like teacups can be photographed and displayed on the wall, or swatches of your favorite t-shirts can be made into a quilt.

4. Let go/ Share with others

One of the hardest things to do when you are downsizing is to let go of your possessions. It is difficult to just get rid of them, because you know their value. They may still have good life left in them or can be used another way. Finding a place where they are needed or knowing that they will be used and enjoyed by other makes letting go of these items much easier.  A variety of agencies and non-profits use your goods to benefit others or will wisely recycle them. Consider what interest or cause is important to you and then support that cause by donating your items.

3. Stay in touch

Notify your contacts with your change of address. Remember to include the post office, friends, family, publications, associations, and banks.  It’s great to prepare these in advance but mail them just one week before the move.  Set up the transfer/termination of utilities. Consider paying for one more day than you think you might need in case you have to go back to finish cleaning, to pick up the last few items or if the movers are delayed.

2. Prepare for moving day

Pack a suitcase as if you were going away for a few days.  Even if you are only travelling a short distance, it is helpful to have everything you need to get ready the next day contained in a suitcase, instead of buried in several different boxes. Be sure to include clothing, toiletries, and medicines you will need. Create an “Essentials” box. This will be the last box packed and the first one unpacked. It should contain items that are most immediately needed at both ends of your move. Include supplies like toilet paper, paper towels, soap, paper and pen, trash bags, first aid kit, scissors, phone book, snacks, towel, bedding, and tea or coffee pot.

1. Ask for help!

Moving can be stressful emotionally, physically and mentally. This is an exciting and stressful experience, so allow others to join with you in both the joy and the burden of the move.  Ask others to be involved but don’t wait until last minute to seek their support.  Whether it is assisting with physical packing or organizing different details of the move, take people up on their kind offers.

Whether you are shifting your space around to adjust to a new physical need, moving your household across town or transferring to another country, these tips will make it a bit more bearable for you. This top 10 list will help make your moving process easier and more organized.   ©2012 Beth Giles

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Medical Alert Systems – The Top 10 Questions You Should Ask Before Buying

Medical Alert Systems (or personal emergency response systems) are wonderful devices that allow aging adults the opportunity to remain in their homes (more safely), and stay as independent as possible.  Keeping up with this new technology is difficult, and knowing the right questions to ask is even harder!  If you haven’t seen our Medical Alert System Round Up you should check it out, and provide feedback (especially if you’ve had experience with any of the featured manufacturers).

Today’s focus on Medical Alert Systems is aptly titled The Top 10 Questions To Ask When Evaluating Medical Alert Systems.  So without further adieu… Here is our Top 10 List (drum roll please):

Top 10 Questions To Ask Before Buying a Medical Alert System

1.  Does this medical alert system work with VOIP (voice over internet protocol) telephone services?  If you have Comcast or Verizon cable at home, chances are that you might also be using them for your (home) phone service.  If that’s the case, you are likely are using a VOIP plan (just as we here at The Senior List are with Vonage, another major VOIP provider).  Many of the traditional medical alert system providers recommend checking with your home (VOIP) phone provider to see whether they offer local 911 (and other) services.  So keep this in mind, and ask*. (*Note:  The alert system providers will know about their compatibility with the major phone service providers.)The VRI Medical Alert System on The Senior List

2.  What is the range of my alert system?  MOST of the major medical alert system providers have the following components included in their “systems”.  A base station and a pendent of some kind (necklace – worn around the neck, belt clip, or wrist watch like device.  The myHalo system even has a chest strap).  MOST of the pendants need to communicate (wirelessly) with a base station that is connected to your home phone line.  So, you need to know the range of that pendant to the base station.  Usually this range covers most normal sized homes, and is in the neighborhood of 400-600 feet.  After installation be sure to test out the range inside (and outside) the home.

3.  Does someone install this for me, or do I do it myself?  Many manufacturers have sales/marketing representatives that will come to your home and install/test the system for you.  They usually charge a one time set-up fee for this service so ask about that fee is ahead of time! If all they do is send the alert system to you, make sure there is ample literature (on and off line) for assistance with set-up AND testing.  Always TEST your medical alert system before using it.

MobilHelp hand held unit4.  Do I need a land line to use this medical alert system?  In most cases the answer will be YES, but there are a few exceptions.  For example, The MobileHelp Medical Alert System has a small hand-held device that connects to AT&T Wireless for use outside the home (anywhere covered by AT&T).  To use their pendant (small necklace) device around the home, you still need a land line however.  Also, The Wellcore Personal Emergency Response System boasts the ability to interface with some cell phones to extend the range of their device outside the home.

5.  Who staffs your call center, where are they located, and what are the average response times?  OK, this is a bit of a loaded question, because “outsourcing” call centers has been a trend that many, many companies take advantage of.  Frankly, I’ve found great service from call centers all over the world, and the only thing you need to be wary of here is PERFORMANCE.

6.  Does the medical alert system come with other services?  Some medical alert systems come with additional services such as medication reminders, glucose monitoring reminders, and the like.  It’s good to know what other services can be included with the purchase of your services, so make sure you ask what’s included.

7.  What happens if something goes wrong with my equipment?  Most of us hate reading the fine print.  I challenge anyone out there to read the “terms and conditions” of the 5 or 6 medical alert devices you want to evaluate (gives me a headache even thinking about doing that again).  So that in mind, I would encourage anyone making a decision on a particular device to ask; What happens if your system goes down?  Does someone come out to fix it?  Will they send you another one asap?  Do you need to send the disfunctional system back? etc.   Also, one other point… when you have narrowed down your choice, read the fine print by looking up the terms-and-conditions of the particular provider on their websites.

8.  Does the medical alert system include “automatic fall detection”?  Medical alert systems have come a long way in the last 5 years.  Today’s advanced systems can detect when a user has fallen automatically.  It’s all in the advanced algorithms developed by brilliant engineers and embedded into smallThe myHalo Fall Detection Device devices which are saving lives everyday.  These smart-systems can distinguish (in most cases) between when someone has actually fallen, and when someone has decided to sit down abruptly.  “The big three” that (currently) offer automatic fall detection are Halo Monitoring Systems, Wellcore Personal Emergency Response (now discontinued), and Philips Lifeline with auto alert.

9.  Am I purchasing these devices, or leasing them, or neither?  Goes back to my prior suggestion about reading the fine print… Find out (ahead of time) whether the equipment is yours or not.  What happens if you no longer require the equipment?  What happens if you damage the equipment?

10.  What is my total yearly cost?  This gets down to it… How much does this cost me each year (total cash outflow).  Enough said…

Click this link for a list of Local Personal Emergency Response System Providers that have added their business listings to The Senior List Eldercare Directory!

If you found this Top 10 List helpful, please pass it along to those in need.  Also, if you have additional important questions to add to the list, please do share!!!

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Advanced Directives- Making Future Healthcare Decisions

The Senior List on Advanced Directives:

I met a couple recently who were part of a team caring for the husband’s aging and ailing parents. They were remarkable in that four brothers all lived in proximity to the parents and were participating together in the care provided.  They were also, unfortunately remarkable in that they had no plans for discussing advance directives with the parents. “They said they want us to make all the decisions,” the husband explained as I tried to point out the pitfalls in that kind of a plan.

The problem lies in the unspoken nature of this agreement. Do any of them really know what the parents’ wishes are? Probably not, and that only opens the door to serious conflict.  Advanced directives let everyone (parents and siblings alike) know what the game plan is in the future

Advance directives are just what they sound like– an opportunity for the patients to direct how they will be cared for.

These directives can cover healthcare decision such as pain control, breathing assistance, or feeding tubes.  They also can specify who makes the decisions when the patient cannot.  The directives can also extend to after-death concerns such as funeral arrangements.

There are two websites that are very helpful in making these plans.  Caring Connections at www.caringinfo.org, is the site of the National Hospice and Palliative Care Organization.  This site has a state-by-state list of advance directive documents, as well as a page of suggestions for opening the conversation about this topic with not only the patient but the rest of the family as well.

Another advance directive initiative is called The Five Wishes.  This form is to be used by itself, and not in combination with any other directives. For information about The Five Wishes go to www.agingwithdignity.org.  Please pay attention to the list of states in which this form is accepted.  There are some in which it cannot be used.

The time to contemplate advance directives is now.  The mental capacities of your elderly loved one can change quickly.  Please don’t assume you know what they want, or let them assume you know what they want. Trying to sort out who has authority and what your patient would want done in an emergency situation is terribly stressful and heart-breaking.  Help your loved one memorialize their choices now.

Blessings, Joanne

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Brown Bag Autopsy: Tracking the prescription drugs your loved one is taking

How to track prescription drugs: The Brown Bag Autopsy

Earlier this year, in the ABC News series on caring for aging parents, one segment dealt with drugs, and strongly recommended a process known as a “Brown Bag Autopsy”.  It’s not about dead bodies, but instead it’s about looking at all of the substances (prescriptions, over-the-counter drugs, and other supplements) that your loved one is taking.

Brown Bag Autopsy… The name is applied because you put all that stuff into a brown bag and take it to your loved one’s primary care physician or pharmacist and let them analyse it.

With aging loved ones (or those suffering from dimentia) the issue just isn’t how many and what kind… but on what schedule are all these various drugs being taken?  All too frequently, people who are ill, suffering from injury, affected by dementia, or feeling the effects of other aging issues WILL become confused and take the drugs incorrectly.

The host of this segment in the series, Dr. Richard Besser (a medical consultant to ABC News) said on-third of people between the ages of 57 and 85 take more than five perscription drugs AND 68% of them add over-the-counter (OTC) drugs.  Add into those numbers the vitamins, nutritional supplements and herbal medicines available, and the potential for harmful mistakes is high.  All of those items must go into the brown bag to be checked.

Another way of accomplishing the same result is to maintain a list of all of these items, along with the instruction of how they’re to be taken.  If you can get your loved one to do it accurately, have them log what they take and when so that information can also be added to the analysis.  There are pages dedicated to these kins of lists in The Medical Journal available at www.blueprintforcaregiving.com.  You can also create and maintain your own list of medications that your parent is taking.

Another important point made by Dr. Besser is that often, physical changes that appear to be symptoms of a new medical problem may actually be the result of mishaps with these drug combinations.  It’s another reason for treatment of a condition they actually may not be suffering from.  Before starting a new treatment, have the drug list and the schedule checked for harmful interactions.  Sometimes the new condition is merely a problem that can be solved by correctly assessing and using the drugs in the brown bag.

Blessings, Joanne

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How To Enchant Your Employees: Strategies from Guy Kawasaki’s new best seller “Enchantment”

Book Review: Guy Kawasaki’s “Enchantment”

I had the pleasure of previewing Guy Kawasaki’s new book “Enchantment earlier this year.  Kawasaki’s Enchantment hit stores March 8th, and it provides a guide to creating the next irresistable company, brand or widget (think Google, Groupon, or the iPhone).

This is a must-read for start-ups as well as established companies.  As consumers become more and more sophisticated, companies must do more to get their attention (and hold onto it).  Regular visitors to The Senior List know that our platform allows the best senior-service providers to shine, and the worst providers to shine (albeit in a different light).  I have little doubt that the providers with the best ratings and reviews here on The Senior List are practicing some of Guy Kawasaki’s strategies for Enchantment (whether they know it or not).

Having worked in the field and corporate offices of muti-national AND small companies, one chapter really struck a chord.  Chapter 10 is titled; How to Enchant Your Employees.  The heart and sole of any organization is it’s dedicated employees.  Enchanting your customers is a no brainer, but I’d argue that it’s equally important to enchant your employees as well.  Keeping and motivating employees is no easy task, and losing your best employees is a recipe for disaster.  Let me share with you some of Guy’s strategies for enchanting employees:

  • Provide a MAP:  “Providing an opportunity for employees to achieve mastery, autonomy, and purpost (MAP) is more important than money.”
  • Empower Them to Do the Right Thing:  “Bottom line:  Let your employees do the right thing, and you’ll enchant them.  And then they will enchant your customers.”
  • Judge Your Results and Others’ Intentions:  “Judge yourself by what you’ve accomplished and others by what they intended.  This means you are harsher on yourself than others”.
  • Address Your Shortcomings First:  “People who adopt this self-criticism strategy will improve managers because they take responsibility for lousy outcomes.”
  • Suck It Up:  (One of my personal favorites)  “Sometimes you should suck it up and deal with adversity, because that’s what great people do.”
  • Don’t Ask Employees to Do What You Wouldn’t Do:  “Nothing will increase your credibility and loyalty better than this.”
  • Celebrate Success:  “One win can overcome a hundred losses, so celebrating success is a powerful way to enchant employees.”

(There’s more to the list in Chapter 10, but you’ll need to buy the book to experience the full effect.)

“Enchantment transforms situations and relationships.  It converts hostility into civility.  It reshapes civility into affinity.  It changes skeptics and cynics into believers.”

-Guy Kawasaki from his new best seller,  Enchantment

 

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