Safety Tips For Your Upcoming Cruise

Image of Costa ConcordiaBeau Prichard (from USA Today.com) published a list of safety tips for beginners that are preparing for an upcoming cruise.  In the wake of the overturned Costa Concordia, and the crap-covered Carnival Triumph it’s important to pay closer attention to emergency measures AND general safety precautions when getting ready for your “vacation aboard”.  Remember these tips for smoother sailing on your next vacation!

Here are Beau’s 7 safety steps for cruising:

  1. Pay close attention to your safety briefing” – We’ve reached a point when you can’t take anything for granted anymore.  You are responsible for you (and your family)… Pay close attention!
  2. Take care of your health” – Beau warns against using public restrooms, but if you wash your hands and practice good hygiene protocols this shouldn’t be a problem.  We recommend that you try to get some exercise in during your cruise.  At least an hour per day should keep you feeling more alert, help with your sleep, and allow you guilt-free indulging.
  3. Wear appropriate shoes” – This one is obvious, but worth noting.  Ladies don’t need to haul around 4 pairs of high-heals.  Get comfortable, and find yourself a quality pair of sandals, and be sure to bring some tennis shoes (or some quality walking/running shoes).
  4. Leave valuables at home” – Love this one… and frankly, it’s a good rule-of-thumb for any travel (abroad or otherwise).  Unless you feel the need to show off (and it’s OK if you do) leave the jewels at home in the safe.  Thieves and schemers love to prey on the naive and on the wealthy.  When they spot both (in one person) they know they’ve hit the mother-load!  IF you can afford to lose it, no big deal… but if you can’t, better safe than sorry.  Just leave it at home.
  5. Keep your money out of sight” – See above (same applies).
  6. Do not travel alone” – There is safety in numbers.  Enough said.
  7. Drink in moderation” – This is a tough one, because some folks want to cut loose when on a cruise.  Once you’ve reached the point where you can’t drink responsibly you’re at your limit, and it’s best to back off.

There are so many more to mention that we’ll be doing more of these lists in the future.  (Here’s a preview… “Make sure you use that sunscreen!”)  If you have tips you’d like to share, please do so in the comments below.

Happy cruising-

Tim

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Top 10 Pet Peeves For Air Travelers

Boeing airplaneOne of our co-founders travels a great deal for work.  In any given week he can be on the East Coast, West Coast, north or south… Some weeks his schedule is plain hard to keep track of!  One thing we get a kick-out-of are his stories of fellow passengers, and the things that frequent travelers deal with on a regular basis.  We asked Chris to give us his top 10 list of things NOT to do while traveling by air.  *Note- Some of these suggestions are from fellow passengers that Chris interacts with while he hops across the country… We hope you enjoy!

Top 10 Pet Peeves for Air Travelers:

  1. Don’t take your shoes off-  I can’t tell you how many times I’ve been on a plane and had a passenger beside me slide their shoes off because “ohhhh these dogs are barking”.  First, if “those” dogs are barking, I sure has heck don’t want see or hear them (let alone smell them).  This one is just plain disgusting (fellow travelers will back me up here) and it happens more often than you think.
  2. Don’t have more than 2 (alcoholic) drinks-  OK 1 drink I get… 2 if you’ve had a stressful day… Fine… But anything over 2 is a head-scratch-er for most of us sitting around you.  Also, after a few drinks you get too chatty and frankly, we could care less what your batting average was in high school, or how many pounds you gained after your first-born.
  3. If you’re going to chew gum, chew with your mouth closed-  Didn’t your mother teach you any manners?  This isn’t just younger kids mind you, but it can be full fledged corporate types.  Maybe it’s lower oxygen levels or the altitude, but for some reason passengers lose their mind  the minute they pass 10,000 feet.  None of us want to hear your gum snapping while you type on your overly-priced MacBook… (PS: You sound like a 16 year old girl.)
  4. Don’t Be A Loud-Talker-  OK, this one is a little less offensive depending on the nature of the conversation.  Frankly, it can be quite entertaining.  IF you don’t know if you’re a loud-talker (or not)… you might be one.  Most frequent travelers keep their voices down as a courtesy to those around them, but some folks just have a loud voices in general (even when they whisper).  Just make sure you know that you’re sharing your son’s sexual escapades with 6-10 of your closest seat mates when discussing “Nicky”…
  5. If you snore… Try not to fall asleep-  This one is a funny one for about 2 minutes, then it gets old real quick.  The last thing any of us wants to do is give mouth-to-mouth to the guy with sleep apnea in row 22… Once this nuisance starts, it’s tough to get it to stop.  A few loud coughs is what we try (maybe even a shoulder nudge) but after that it’s up to the (noise cancelling) headphones to do their job.  Yes that $300 I spent on those Bose headphones was worth it!
  6. Don’t blast your music-  Clearly some folks don’t care that they are causing themselves permanent hearing loss by blasting their iPods directly into their tympanic membrane.  I know you’re a big fan of Rick Astley… but trust me when I tell you, it sounds awful to the rest of us.  Please turn down the volume…
  7. If your carry-on is too big to fit in the overhead bin… Check it!  This one kills us frequent travelers.  I don’t know how some folks get past the first 2 gate keepers (security and the gate crew) but it happens all the time.  Someone gets to their seat only to find out their “carry-on” is stuffed so full it won’t fit in the overhead bin.  When this issue occurs it’s painful because the guilty party will try smashing it in there for at least 2 minutes while everyone waits in the aisle.  Finally, if they haven’t torn their bag, or broken the overhead latch, the bag has to make it’s way back to the front of the plane to be checked.  Ever driven the wrong way on a one way street?
  8. Don’t emphatically recline your seat without checking behind you- This is another one that happens too often.  If someone behind you has a laptop open and your seat suddenly lurches back, that laptop is at grave risk!  Not to mention when you recline, you’re almost laying in the other person’s lap.  If you must… look behind you and let the person know you’re coming back.  Then do it slowly.
  9. Don’t lather on the perfume (or cologne) we don’t care- You’re traveling on a plane with a hundred strangers that don’t care that you’re wearing Sex Panther cologne.  Leave it at home or in the bag… We really don’t want to taste it.
  10. Your kid isn’t Pele, don’t let him kick the seats-  For the record we love kids, and travel with them a lot.  One thing we don’t allow is kicking the back of the seats.  It’s so annoying for others, and we’ve seen folks come unglued because of it.  If you can’t keep your kids from leaving boot marks on the tray-table, request a bulkhead.
  11. (BONUS Pet Peeve) Lighten up… You were a kid once too!  One of our biggest pet peeves is the uptight traveler that immediately gives the traveling mom (with toddler) a dirty look, and then sighs deeply at every chance they get… Lighten up Francis!  Or better yet, lend a helping hand!

Well that’s it for now folks!  What are your top pet peeves while traveling?

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MEMOIRE By Kate M. Gehrke

Arriving at Ellis IslandKathe (Kate) Gehrke was my husband’s great grandmother.  In 1923 she left Northern Germany and came to America by boat with her husband Franz and 3 year old daughter (Magdalene).  Kate was only 23 at the time.  Like so many before her (and so many after) they arrived at Ellis Island in search of a better life.  At the time, inflation was rocking Germany following WWI.  After boarding the Mount Carroll she would wave goodbye to her parents and a sister… Never to see them again.  By the time Kate was able to return to Germany 50 years later, all had died.

Kate Gehrke loved The United States, and following WWII she wrote this heartfelt Ode To America titled: MEMOIRE.  We were told this tribute was framed and hung on a courthouse wall in Spokane Washington following her naturalization (to US citizenship) .  We’re not sure if it still hangs there today… In case it doesn’t, we’ll hang it here for you.

MEMOIRE
By: Kate M. Gehrke

I stood on the shore of the Baltic Sea
Watching its mighty waves,
And visited St. Petersburg
In its Imperial Days.

From the Rhein River steamboat I had a look
At the Lorelei and the Tower at Bingen.
The Bohemian Forest, I remember so well
With its gypsies melodiously singing.

But most of all I think about the crossing of the ocean
To a new world – I had always known -
But only by its name.
A world so different from the old,
And still so much the same.

 For here I met the people from Russia
And the Baltic Sea,
From Bohemia, the Rheinland
And from Saxony.

They talk about the good old days,
And sing their happy songs.
They disagree on many things,
And argue rights and wrongs.

But, let an enemy attack this country
Land or sea -
They proudly rise to its defense,
Regardless of nationality.

Shoulder to shoulder and man to man
Ready to give their all
To fight, to die, if it must be
As true Americans.

For those who died for you, for me,
To keep this country safe and free,
Wherever their eternal sleep,
We pray, the Lord
Their soul to keep.

US Flag Images

Kate Gehrke (born Kathe Marta Helene Dittmann)

1899 – 1971

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Consumer Reports Offers Tips On Buying A Hearing Aid (Video)

Buying A Hearing Aid

Buying a hearing aid for the first time can be a tough experience for many.  So many different hearing aid styles to choose from… In-the-ear, completely-in-the-ear, behind the ear… And the list goes on and on! There a number of new companies entering the hearing aid market (such as Costco and Embrace Hearing) that are providing more competition and innovation in this space.  This is good news for all!

As we said, buying the right hearing aid is not easy.  Fortunately there are a number of resources to help guide you on your quest for better hearing.  Our goal here at The Senior List is to bring you information that matters to you and your family.  That said, we’re pleased to be able to share a video from Consumer Reports that offers advice on choosing the proper hearing aid.  If you have other helpful hints that were successful for you, please pass them along.

 Consumer Reports (video): Tips on buying a hearing aid

More About Buying a Hearing Aid:

Costco is challenging the current hearing aid market model

Cool videos of people hearing for the first time (with the help of a hearing device)

Embrace Hearing cuts out the middle man

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The Senior List Wants Boomer Bloggers

The Senior List banner adDo you write about the issues facing boomers and/or seniors today?  Want to publish some of your original material on a national stage?  Do you review products related to boomers and seniors?  Are you interested in a link/links back to your boomer/senior focused website?  IF the answer is YES… WE WANT YOU!

Publish Your Original Material On The Senior List.com

The Senior List is a nationally recognized Eldercare Directory that is establishing itself as a hub for Caregiving articles, Product Reviews, and Technology (as it relates to boomers and seniors).  If you’re a blogger (or want to be one on a national stage) and you write about boomer/senior focused topics we’d like to publish your material.  We’re looking for boomer bloggers that can publish at least one (1) article per month for a year (more is great).  Use our Contact Us form in the upper right menu bar to inquire and/or send us a sample of your material.  All submissions must be original material (not re-purposed).

Here’s what you can expect to receive if you wish to blog with us:

  1. Your article will be read by a national audience of boomers & seniors.  These adults (79 million strong) are seeking out information that supports their own lifestyle, and also info that assists their aging parents.  Our audience (mainly boomers) has economic influence, and they tend to take action when compelled to do so.
  2. You’ll receive an author (bio) box like the 2 examples below (your bio box may contain a link-back to your website):  Author boxAuthor (bio) box
  3. If you wish to, you may include a link back to your website in the body of your article.  We recommend that you link on a keyword that relates to a specific article or page of your site that is relative to the topic at hand.
  4. *Complimentary business listing;  If you own a Senior Care related business, AND that business category is currently listed on our Eldercare Directory, we’ll provide you with a complimentary Gold  business listing.  (Note: We will not be adding additional categories to our directory.)

If you’re a boomer/senior expert in the following areas; Senior Housing, Financial Services, Elder Law, Caregiving, Technology, Estate Planning, Senior Move Mgmt., Home Care, or anything else boomer/senior related, we’d love to add you to our growing list of authors.

Contact Us today to discuss becoming a published author on The Senior List.com.

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What We’re Grateful For

Happy Holidays Everybody!!!

Christmas Tree ImageWe wanted to take an opportunity to thank our readers and contributors during this holiday season.  There is so much to be grateful for!  With so much negativity filling the news reels and the blogosphere (guns, healthcare, fiscal cliffs, unemployment, etc., etc.) we wanted to take a minute to acknowledge just a few of the good things going on around us.

Friends & Family:  The holidays are for connecting (and/or reconnecting) with friends and family.  Most of us here at The Senior List have been able to be with friends and family during the holidays.  We get such joy watching the connection between our children and our parents (the grandparents).  We’re so grateful to be able to share in this remarkable relationship.

Secret Santas: All Across The Country:  Many of you already know about the incredibly coolsecret Santas” that were paying off lay-away balances all over the country (at Walmarts, Targets, and Kmarts).  This is intended to be the season of giving, and reading about anonymous generosity was inspiring and contagious!

The Election Is Over:  Regardless of how you feel about the recent presidential election, it’s finally over.  All of the mudslinging, and rhetoric was getting old (real old) and we’re so glad it’s behind us.  Let’s encourage one another to find some common ground and come together for the betterment of this great country we love.  The great divide between the political extremes must be bridged by moderates who can bring the right and left together.  The middle class must be a priority for America to be the nation we all want it to be.  Term limits in the house and senate would help root out some of the hypocrisy in politics today (something to think about rallying around).  Let cooler heads prevail, and let’s work together.

Employment Is On The Rise:  In November, unemployment figures reached their lowest levels since December of 2008 (at 7.7%).  Enough said.

Mortgage Rates Still At Historic Lows:  Mortgage rates are at unprecedented levels.  At present they are hovering around 3.5% for a 30 year fixed mortgage.  This is helping out the middle class, and just about everybody that owns a home (or aspires to own a home).

We’re Also Incredibly Grateful For You:  We’re so grateful for those of you that visit The Senior List and pass along our articles to your friends and family.  Our hope for 2013 is that you visit often, and continue to participate in a way that benefits all of the boomers and seniors in your life.  Even your comments can help those seeking more information on a given subject we’re writing about.  IF you want to become a contributor in 2013 (author, writer, reviewer, etc.) drop us a line by clicking on our contact us page.  We’re always looking for quality contributors that can start a conversation!

All the best to you and yours!!

Cheers,

Amie

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On Hearing Loss and The Power of Hearing Aids (Video)

In this report on hearing loss and hearing aids we thought we’d take an opportunity to pass along a couple of our favorite videos on the subject.  The 2 videos below are wonderful reminders that illustrate the truly touching moment of folks hearing for the first time (due to hearing aid and/or implant technology). Enjoy!

29 year old deaf woman delights in hearing her voice for the first time (video)

Little girl hears for the first time with implant technology (video)

 

Also Read:

How Disruptors (like Costco & Embrace Hearing) In The Hearing Aid Market Are Shaking Things Up
Why Costco is Targeting the Hearing Aid Market
How to Choose the Right Hearing Aid for You
How Big Is The Hearing Aid Market?

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Disruptors In Hearing Aid Market Are Shaking Things Up

Siemens hearing aidIf you’ve been following our series on hearing aids, you know that this is a huge market with skyrocketing growth potential.  Consider these stats; There are 35 million U.S. consumers that could benefit from a hearing aid, and only a quarter of them actually wear them.  (Why?  They’re darn expensive!)  Also consider that the first wave of Boomers (79 million strong) just started turning 65.  The walkman generation that started pluggin-in 33 years ago is going to turn this market… (get ready for it)… on it’s ear!

Kaiser Health News suggests that “Only a quarter of the 35 million U.S. adults who could benefit from hearing aids actually get them, and one of the main reasons is money”. – From The Senior List article “How To Choose A Hearing Aid

Newcomers To The Hearing Aid Market

There are some interesting challenges going on in the hearing aid space that could spark some disruption in this market.  First;  Costco saw the writing on the wall, and recently begancostco logo selling hearing aids through Costco Hearing Centers.  This is great news for consumers.  When you combine Costco’s BUYING POWER with a committed focus on QUALITY CUSTOMER SERVICE, every market tunes-in (and subsequently tunes-up.)  This means everyone else that wants to stay in this game will have to sharpen their pencils, re-think their marketing strategies, and improve customer service in a big way.

The second big disruption in this arena occurred when two former Stanford classmates (Sam Tanzer and Ross Porter) formed an unlikely partnership.  These two entrepreneurs saw a stale market with a ton of growth potential and decided to form Embrace Hearing, a company “making high-quality hearing aids available at affordable prices”.  These guys seem to get it, and they’re applying start-up-muscle to solve the problems they see inherent in this space.  Embrace Hearing cuts out the middle man, and keeps it simple.  They offer just 3 options when ordering direct; a base model at $399, a mid tier model at $599 and a high end at $899 (*price per ear when ordering a pair).  The higher the price point, the more features in the hearing aid.

Embrace Hearing

Embrace Hearing – How do they do it?

Ross Porter (co-founder) tells The Senior List what he thinks is wrong with the current distribution model for hearing aids, and where he thinks it’s going; “Audiologists run loss-making businesses Ross Porter - Embrace Hearingthat are subsidized by the sale of hearing aids. When a customer pays $5,000 for hearing aids, he’s paying perhaps $100 for the manufacturer’s cost, $900 for the manufacturer’s profit margin, $1,000 for the audiologist’s time, and then $3,000 to cover the overhead of an inefficient, legacy brick & mortar distribution system that will ultimately be made more efficient by the spread of online distribution. It’s important to understand that audiologists are not price gouging — but given their high fixed cost structure, they literally cannot make hearing aids affordable without going out of business.  But the world is changing, and patient needs – not audiologist needs – will determine how hearing aids are distributed in the future.  We believe that online hearing aid retailers, like Embrace Hearing, will soon dominate the hearing aid industry, leaving audiologists able to do the medical screenings and testing they are trained to do, and not the salesperson job that they are forced into.”

“A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market.” – Wikipedia

Behind the ear Hearing AidThe Hearing Aid Market

The hearing aid market is past due for some disruption.  Make no mistake about it- there are some fantastic, extremely competent, and caring folks working in hearing loss centers (all across the U.S.).  The vast majority of these professionals go to work with one thing in mind.  To make a difference in someones life by improving problems caused by hearing loss.  Markets do what markets do… until they’re forced to correct, or to change course.  They don’t change course unless there is a compelling reason to do so.  This market is is a monster ($6 billion today & $8 billion by 2018 – CNBC reports) and there ARE compelling reasons for disruptive innovators to think about moving-in here…  John F. Kennedy once said “Change is the law of life. And those who look only to the past or present are certain to miss the future.”  Here’s to all the disruptive innovators out there looking ahead, and looking to shake things up a bit.       – Cheers -

Also Read:

How Costco is targeting boomers and seniors by moving into the hearing aid arena

What you need to know about hearing aids

How to choose a hearing aid

 

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How To Choose A Hearing Aid

Which Hearing Aid Is Right For Me?

We love to write about technology here at The Senior List.  You’ve probably read our take on medical alert systems, computers for seniors, and best apps for seniors too.  One area we started looking at more closely is the hearing aid market.  This is a booming market for a lot of reasons.  First, boomers are aging… 79 million baby boomers just began turning 65.  These boomers were the first generation to plug-in.  They plugged (their headphones) in to high fidelity stereo’s for the first time… they plugged in to the Sony Walkman… and kept plugging-in all the way to the iPod, iPhone and iPad that we all seem to have today.

Hearing AidsThe market for hearing aids is already huge.  The NY Times reports that 37 million people already suffer from some form of hearing loss in the United States.  We believe this number will skyrocket in the coming decade.  Given so many of us will be shopping for a hearing aid in the next 10-20 years, we wanted to examine the different types of hearing aids available today.  In future posts, we’ll look at each individual market segment and evaluate quality/service of the major providers.

To start this series off, let’s take a look at the different hearing aid configurations:

 

Hearing Aid Choices

completely-in-the-canal hearing aid photoFirst; The “completely-in-the-canal” fit:  This style fits all the way inside the ear canal, and is barely noticeable (if at all).  They are the smallest type hearing aid which means their batteries are also very small.  This usually translates into shorter battery life mind you…  The completely-in-the-canal hearing aids are typically ordered after a custom mould is taken.   These types are great for use with telephones (your not bumping the hearing aid on the phone) and wind noise (the blowing wind)  is minimized.  The completely-in-the-canal hearing aids are targeted at individuals with mild to moderate hearing loss.

in-the-canal hearing aid photoSecond; The “in-the-canal” fit:  The in-the-canal fit doesn’t sit as far into the ear canal as the completely-in-the-canal fit (obviously).  These hearing aids are usually custom molded, and also fitted for folks with mild to moderate hearing loss.  Using the in-the-canal hearing aid in conjunction with a phone (at the same ear) is not much of a problem.  People with smaller ear canals can have some trouble finding a good fit with these units.  This fit is barely detectable by others, and quite conspicuous.

in-the-ear hearing aid photoThird; The “in-the-ear” fit:  The in-the-ear fit is just how it sounds.  It fits nicely in the ear, but this unit is visible to folks that approach at an angle.  All of these fits are personal, but frankly we don’t think that anyone needs to keep their hearing loss a secret.  There millions of folks out there that admittedly have hearing loss, and millions more that aren’t doing a darn thing about it!  OK back on task… In-the-ear hearing aids are custom made to fit your ear.  These aids can pick up some wind noise, and can interfere with a telephone that might be resting on it (really depends on the fit and the phone).  The larger physical size means that larger batteries can be utilized for more useful-life from the instrument.  In-the-ear hearing aids are typically a little less expensive than their in-the-canal cousins.  Choose these types for mild to severe hearing loss.

behind-the-ear hearing aid photoFourth; The “behind-the-ear” models:  Behind-the-ear hearing aids are designed to hook onto the top of the ear and rest conspicuously behind the ear.  These models are sold either as an “open fit” or with an “ear mold” that fits into the ear. They are versatile, and quite popular choices for people with all grades of hearing loss (and for children).  Behind-the-ear hearing aids are more visible, and larger as compared with the other in-the-ear models, but there are several brands that are making streamlined versions that are smaller and more comfortable to wear.

Choosing A Hearing Aid

There are other styles and other more customized fits, but these are the basic configurations.  Keep in mind that these devices are very expensive.  Competition is needed to bring down costs, AND to raise the bar on performance.  Kaiser Health News suggests that “Only a quarter of the 35 million U.S. adults who could benefit from hearing aids actually get them, and one of the main reasons is money”.  They go on to report that insurance companies (for those that have health insurance) are picking up at least part of the tab.  ”In a national survey of people who bought hearing aids in 2008, nearly 40 percent said their health insurance paid some portion of the cost”.  The Senior List will continue to dig into the hearing aid market so that boomer consumers can be better educated (and prepared) for what’s ahead!

Also Read:

How Costco is targeting boomers and seniors by moving into the hearing aid arena

What you need to know about hearing aids

Video:

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Costco Is Targeting Lucrative Boomer and Senior Markets

Kirkland Hearing Aids from CostcoCostco is one of our favorite members-only retail outlets.  They stock everything from detergents to computers and so much more!  They have buyer programs for cars and trucks, and even host a Costco Travel Agency.  Need an outdoor building?  No problem… Looking for a car battery?  Right this way madam… Just walk past the high-end DSLR cameras, the camping supplies, and the leather theater seating!  It’s simply nirvana for all you shopaholics out there.

One of the more interesting trends that The Senior List has been tracking is Costco’s move into the lucrative boomer and senior spaces.  This has been a market where traditional (specialty-retailers) have reigned supreme.  A targeted focus on aging Americans can payoff in many ways.  First, the boomer/senior market is already contributing to America’s bottom line and we’re only scratching the surface here folks.  Second, Costco’s entry into these spaces will force transparency into markets that have (in some cases) fleeced consumers for years.  Costco’s big-box-approach AND focus on service is bound to make traditional retailers for; hearing aids, durable goods (walkers, canes, etc.), eye-wear (glasses, etc.), prescriptions, medical alert systems, nutritional supplements, adult briefs (incontinence products) and travel… shake in their proverbial boots.

If you research the medical alert industry for example, you’ll find that there are a number players, big and small.  What’s not so easy to find is information on the quality of medical alert systems, where to purchase them, how much they cost, and the dependability of the call centers themselves.  The Senior List has been following the medical alert industry for quite some time, costco logoand there are some great companies out there.  Did you know that you can now purchase a medical alert system at Costco?  They’re for sale at certain stores, (call for availability) and available now at Costco online.  These big box sellers will end up putting pressure on specialty, (and online) retailers to provide more transparency to the solutions they provide.  The big box stores will also force manufacturers and retailers to provide better services in support of their solutions.  Finally Costco will force these competitors to sharpen their pencils and lower their prices (if they wish to compete).

If you take a look at the hearing aid market, you’ll note that this is another market that Costco has targeted.  With resounding success they have set up prescription eye glass centers, Costco is now selling hearing aids via their Costco Hearing Aid Centers.  According to the New York Times, “About 37 million people suffer from some form of hearing loss — from minor impairment to total deafness — in the United States. But less than a quarter of the people who could benefit from hearing aids actually use them.”  Keep in mind that this is the number cited today.  The future will be mind-boggling for the hearing loss industry.  Walkmans (boomers will know what I’m talking about), iPods, iPhones, and specialty head phones are turning this market upside down.  Newer, cost-effective solutions will be required, and Costco sees the writing on the wall.

The new big box focus on boomers/seniors is a win-win-win for everybody.  It’s good for Costco (and other big box retailers), it’s good for industry (makes them better) and it’s great for consumers.  Specialty retail must adapt or they’ll be forced out.  For small business, a focus on service, value adds, personal care, expertise, and buy-local initiatives is the only way some will survive.  The silver lining is in the numbers however… with 79 million aging boomers in the U.S. there’s plenty of business to go around.  The first wave of boomers just started turning 65, so this trend is just the beginning.

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