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Strategies from Guy Kawasaki – Enchantment Book Review

I had the pleasure of previewing Guy Kawasaki's new book “Enchantment earlier this year.  Kawasaki's Enchantment hit stores March 8th, and it provides a guide to creating the next irresistible company, brand or widget (think Google, Groupon, or the iPhone).

Enchantment: Book Review

This is a must-read for start-ups as well as established companies.  As consumers become more and more sophisticated, companies must do more to get their attention (and hold onto it).  Regular visitors to The Senior List know that our platform allows the best senior-service providers to shine, and the worst providers to shine (albeit in a different light).  I have little doubt that the providers with the best ratings and reviews here on The Senior List are practicing some of Guy Kawasaki's strategies for Enchantment (whether they know it or not).

Having worked in the field and corporate offices of multinational AND small companies, one chapter really struck a chord.  Chapter 10 is titled; How to Enchant Your Employees.  The heart and soul of any organization is its dedicated employees.  Enchanting your customers is a no brainer, but I'd argue that it's equally important to enchant your employees as well.  Keeping and motivating employees is no easy task, and losing your best employees is a recipe for disaster.  Let me share with you Strategies from Guy Kawasaki – Enchantment Book Review:

  • Provide a MAP:  “Providing an opportunity for employees to achieve mastery, autonomy, and purpose (MAP) is more important than money.”
  • Empower Them to Do the Right Thing:  “Bottom line:  Let your employees do the right thing, and you'll enchant them.  And then they will enchant your customers.”
  • Judge Your Results and Others' Intentions:  “Judge yourself by what you've accomplished and others by what they intended.  This means you are harsher on yourself than others”.
  • Address Your Shortcomings First:  “People who adopt this self-criticism strategy will improve managers because they take responsibility for lousy outcomes.”
  • Suck It Up:  (One of my personal favorites)  “Sometimes you should suck it up and deal with adversity, because that's what great people do.”
  • Don't Ask Employees to Do What You Wouldn't Do:  “Nothing will increase your credibility and loyalty better than this.”
  • Celebrate Success:  “One win can overcome a hundred losses, so celebrating success is a powerful way to enchant employees.”

(There's more to the list in Chapter 10, but you'll need to buy the book to experience the full effect.)

“Enchantment transforms situations and relationships.  It converts hostility into civility.  It reshapes civility into affinity.  It changes skeptics and cynics into believers.”

-Guy Kawasaki from his new best seller,  Enchantment

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