The Essentials of Proactive Home Care

The needs of our society are rapidly changing due to the “greying” of America. This ongoing shift can be seen no more clearly than in the field of healthcare with the emergence of a trend toward proactive care. We take a closer look at this phenomenon, along with what it means — particularly when it comes to senior home care.

What is Proactive Home Care?

The topic of “proactive care” was highlighted during the National Investment Center for Seniors Housing & Care's meeting earlier this spring in Dallas, during which global innovation platform Aging 2.0 co-founder Stephen Johnson moderated a panel, “Startups Powering the Shift to Proactive Care.” Johnson's assertion? Society is now at a “historic inflection point — from reactive to proactive care.”

Which begs the question: What exactly does the phrase “proactive care” mean? Johnson defines the concept as a model consisting of “4 C's”:

1. Customer-centric

While people were once at the mercy of the healthcare system, they now have the opportunity to be more engaged in their own care and to reap better outcomes in the process. According to Johnson, “The patient is becoming the customer, and smart providers are delivering better experiences to customers on their own terms.”

2. Connected

One of the most frustrating elements of the healthcare system historically has been a lack of connectedness. Digitalization is completely transforming once-disparate elements into a cohesive information network.

3. Continuous

While people spend the majority of their lives outside of acute care facilities, the emergence of smart technology means “care is shifting from episodic to continuous.” Social media and wearables are two examples of ways in which lifestyle factors and clinical health outcomes are increasingly intertwined.

4. Coordinated

We often talk about the continuity of care. Cloud-based care networks represent a shift from the reactive to the proactive by enabling the right people to see the right information at the right time. According to Johnson, “The goal here is to coordinate the care experience across multiple settings, between families and care providers, and to ensure that any other conditions are integrated into the care plan.”

Related: Open Letter to In-Home Care Companies- Stop with the guilt trip already

Key Takeaways for Senior Home Care

So what does all of this mean specifically for the home care industry? Moving forward, we can expect to see the following four promising developments:

    • Targeted In-Home Interventions

      Consumers don't just want to “age in place,” they're also seeking out more options for in-home care. The result? An increase in “next generation house calls” enabling patients to receive the care they need without leaving home.

    • A More Immersive Patient Profile

      Enhanced and accurate patient information promises unprecedented ways for companies and healthcare providers to more immediately understand and meet patient needs.

  • More Consistent and Reliable Data

    While better data is on its own an advantage, the impact on senior living is profound. The information provided by machines can help reveal warning signs to caregivers. The result? The ability to observe trends and patterns in order to catch potential problems before they escalate.

  • Greater Communication Across the Entire Healthcare Team

    Doctors, patients, their families, and their caregivers will gain access to a single view of a patient's healthcare profile. The result? Improved decision-making.

What do all of these changes mean when it comes to healthcare, home care, and the aging population? Care services will no longer be about reactively making patients feel better, and more about actually making them better — a major step forward when it comes to senior home care.


  1. Since my dad is in his high 70s, I do think it would be a good idea to start looking. As you said, I would want to look for someone who has great communication among everyone. I think that is essential for a home care service as older people generally need to be watched a little bit closer. We’ll have to do some looking to find one local for us.

  2. It is really a very very helpful topic. I had a real life experience with my grandmother. Social and physical signs those you mention above its actually perfect but not all happen to everyone at a time. However, thanks for sharing these helpful tips and everyone should know about these.

  3. Really an amazing guide. Very valuable content. I believe in professionals so this is a very useful article for everyone. Thank you very much for sharing..

  4. I’m so glad that in-home care is starting to be a more common service. I know I would much prefer to remain in my own home when I start to age. It would be wonderful to be able to receive senior care in a space that you are already familiar and comfortable with.

  5. As the baby boomers reach retirement age, the “greying of America” is becoming a reality, and home health care needs are “booming” because of it. More and more quality home health care companies are in need, and it’s so good to see that you’re sharing accurate and helpful information on this topic. Bravo!

  6. I’m trying to come up with a good way to get my parents taken care of. It makes sense that I would want to hire proactive home care! It’s good to have someone who can take care of them continuously.

  7. It would be nice to know if the private home services has good communication. I think you are right when you said that staying connected with the residents is healthy for them. This is why I would like to have a local home care.

  8. I really love the four C’s you gave for finding a proactive home care specialist — customer-centric, connected, continuous, and coordinated. I agree that if your home care specialist has those things, then your loved one is in good hands. Finding one that coordinated is especially important because it’s good for your loved one to have something they can do at all times to stay active, and a good specialist can help with that. My grandmother is in need of a home care person to help her manage her home, so we will be sure to look for one that has all four of those characteristics.

  9. I really like that technology has made it easier to be connected with your health care provider. My aunt is going to need some help around the house. It would be nice if I could see all the medical care she is receiving by just looking online.

  10. “Digitalization is completely transforming once-disparate elements into a cohesive information network” I love this! After managing a home health care company for several years, it’s safe to say that there were many areas lacking. Now, there are more and more technological advances that make home care that much easier. The easier and less expensive we can make it for people the better. I’m such a huge advocate of this movement and it’s great to see others that share the same sentiment!

  11. I would love to be able to get some home health help for my grandmother. I know that she is tired of constantly going to the health clinic. I think it would be much better for her if she had someone at home.

  12. My father is getting very old and it is very hard to help and take care him by himself. And i am looking for him a home care agency but he is very afraid about home care. As you mentioned above you are highly connected with patients and their families. It is very nice part of the home care. When my father will hear about your service i hope he will be agree with me to take a home care service. And i know it will be more easier for him.

  13. It is nice that you are doing a better job keeping connected with the patients and their families. I think that is a very important part of home care. My aunt is getting to the point that it is too hard for just the family to take care of her. It is time to find a good in-home care service.

  14. Home care can be a tricky thing to do right and find the right people to do it. My grandmother is getting very old and it is hard for her to take care of herself. So, I like that you talked about how a home care person can help with continuous issues your loved one is having.

    1. Emily, I also have an aging grandmother to care for. She lives on her own, but my family visits her almost every day. Continuous issues are a real problem because that means frequent trips to a doctor. I’m thinking about looking for in-home health care services for her. It will be easier for our family, and I know it will be much easier for my grandma.

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