In The Canal (ITC) Hearing Aids

There are several types of hearing aids available for seniors and other individuals with hearing loss. One popular hearing aid option is the in the canal (ITC) hearing aid.

Many seniors want to explore the different models and styles to determine which hearing aid is the best choice for their needs. Considering in the canal hearing aids vs behind the ear hearing aids is often important, along with other factors such as the cost of ITC hearing aids.

The In The Canal (ITC) Hearing Aid 

An in the canal hearing aid is a hearing aid that fits inside the ear canal, rather than the behind the ear (BTE) hearing aid. While the BTE hearing aid is potentially the one that is familiar to most people with a knowledge of hearing aids, many seniors prefer to explore the option of an in the canal hearing aid.

One of the reasons that the ITC is a popular type of hearing aid is its small size. Another reason that some individuals choose the in the canal hearing aid is that it is less noticeable than some other types of hearing aids. An ITC hearing aid likely works best for individuals that wear glasses.

It is important that seniors understand that there are several types of hearing aids that fit in the ear, and that seniors know the differences between each of these options. The in the canal (ITC) hearing aid sits just inside your ear canal, while the in the ear (ITE) style sits within the outer ear. There are other hearing aids that fit inside the ear. Make sure that you discuss the in the canal hearing aid, rather than the other options if you want this choice.

When you go for your comprehensive hearing aid exam and fitting, your hearing professional provides you with a custom ITC hearing aid with the proper fit for your ear canal. Your hearing aid professional makes sure that you have a custom fitting by first taking an impression of your ear canal.

When your ITC hearing aid is ready, the hearing aid specialist makes sure of the proper fitting when placing the hearing aid in the proper place. The lightweight plastic shell that encases your ITC hearing aid is nearly invisible, an appealing feature for many seniors that feel self-conscious about wearing a noticeable hearing aid.

In The Canal vs Behind The Ear Hearing Aids 

When you want to decide which hearing aid is the best choice for you or your senior loved one, you likely want to compare the ITC vs BTE hearing aids. Understanding the similarities, differences, and features of each often leads seniors to the ideal hearing aid purchase.

The behind the ear is the most commonly known hearing aid. It sits on the outside of the ear, and behind the ear. Compare this to the in the canal style, which often provides greater confidence because it is less noticeable.

The ITC hearing aids offer an option for individuals that wear prescription glasses, reading glasses, or that work in an environment that requires wearing safety goggles. Consider the ease of the ITC hearing aid in these situations, compared to the difficulty of trying to wear glasses or goggles with a hearing aid placed on the outside of your ear.

It is important that seniors realize that some hearing aids are better suited for specific types or degrees of hearing loss. In the canal hearing aids are best suited for mild to moderate hearing loss. Compare this to the fact that behind the ear hearing aids are suited for mild to profound hearing loss. Discuss the best option for your specific hearing needs with your hearing aid specialist before making your purchase.

Cost of ITC Hearing Aids 

One important fact about ITC hearing aids is that this style is often more expensive than the behind the ear style of hearing aids.

Medicare does not cover any costs related to hearing aid exams or the purchase of hearing aids. This is one reason that seniors and their loved ones consider looking for ways to cut the cost of the hearing aid examination, fitting, and hearing aid.

Many hearing aid companies have periodic sales, coupons, or other opportunities to save on your hearing aid costs. Make sure that you know what you are actually getting when you see the opportunity to save on the cost of your ITC hearing aid. Some savings may be limited to one specific hearing aid model, or may offer savings in-store only or online only for the sale.

When considering how to save on your ITC hearing aid, consider the fact that you save in the long run when you have a professional hearing aid exam and fitting. Compare the likely long-term cost of receiving a professionally customized ITC hearing aid, over simply going online or responding to a television or magazine ad that ‘guarantees’ to help you hear better.

What are Some ITC Hearing Aid Companies? 

There are several reputable companies that manufacture and sell ITC hearing aids. This list possibly helps you choose your ideal in the canal hearing aid. Some companies offer an online hearing test. Remember that this is a basic screening and typically does not substitute for a comprehensive, custom hearing aid exam.

When you search for a hearing aid company, check for the availability of ITC hearing aids. Every manufacturer and retailer vary on what types of hearing aids that they make or sell.


Beltone offers the opportunity for seniors or other individuals that need a hearing aid to make an appointment at a local location, or the option of taking a basic online hearing test.

While the cost of various hearing aids, including the ITC hearing aids vary, the website offers a link for customers to schedule a free appointment for a complimentary hearing evaluation, along with a consultation with a Beltone hearing care professional. This likely appeals to seniors looking for ways to save on hearing aid costs.


Eargo is an award-winning hearing technology company with a perfect five out of five possible star rating, listed by Consumer’s Advocate. One reason that so many hearing aid wearers prefer Eargo is the small, nearly invisible in the canal hearing aids. The products from Eargo allow you to continue with your normal lifestyle, without worrying about bulky hearing aids.

The company offers customer financing for qualified customers. Customers also enjoy a savings of up to 50 percent off the cost of similar traditional hearing aids.


Starkey is a well-known name in the hearing aid industry. The company offers a variety of information on its website, including details about the different styles of ITC hearing aids.

Customize the color of your ITC hearing aid to best suit your skin tone or personal preference.

Are you a U.S. Military Veteran? The site features a link to find out if you potentially qualify for assistance on the cost of your hearing aid.

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