Back in June we wrote about the delayed launch of Philips new flagship medical alert system called GoSafe. We wrote:
“The new Philips GoSafe product is the latest in a line of newer mobile medical alert systems which uses the same cellular signal as your cell phone. Instead of being tethered to a home phone-line, the consumer can take these new devices with them wherever they go (out to work in the yard, to the mall, or to a doctor’s appointment). This new mobility feature is what separates the new mobile devices from their traditional (tethered) cousins.” — The Senior List.com
Earlier this year, Philip’s representatives told The Senior List to expect a commercial launch of Philips GoSafe Medical Alert System around fall of 2013. Now Philips tells us GoSafe will launch sometime around December of this year. We aren’t sure what the delay is, but these things occur all the time in the medical device industry. Frankly, you’re better off getting it right (before getting out of the gate) when you have a product launch of this magnitude. You only get one chance at a national (or global) launch. All Philips has to do is look at Big Red (Verizon Wireless) to see how to screw-up the national launch of a much anticipated new medical alert system (we’re talking about you SureResponse). Someone once said “better to be safe than sorry”… We’re guessing Philips is taking this to heart, and wants to get it right the first time.
In advance of the launch, Philips has been putting together some marketing resources including this video (below). We’re actually excited for this entry into the mobile medical alert system market. The GoSafe has all the makings of brand-leader if Philips executes on their marketing strategy, AND focuses on customer satisfaction.
We’ll keep an eye on this sector as it continues to evolve. We’re guessing the best is yet to come when it comes to safety for seniors outside the home. The GoSafe might just be the best of the bunch, but we’ll have to wait and see.
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