In January we wrote about smartphones becoming popular choices for boomers and seniors. In fact Nielsen reported late last year that the demographic with the second highest smart phone penetration rates are adults aged 55-64. Fast forward 8 months and we’re seeing smarter, bigger mobile phones taking over the market. These new mobile phones are faster, more intuitive, have (more) advanced operating systems, and they have bigger screens (viewing areas). Just this week rumors began swirling that Apple will make a big announcement on September 12th, and many are predicting the eminent launch of the most anticipated product launch in recent years… the iPhone 5.
Smartphones for Baby Boomers Growing more popular
Apple has been facing stiff competition recently from Samsung. The Samsung Galaxy S3 smartphone has been gobbling up market share with a mighty fine feature set, which includes a 1.4GHz quad-core processor, a 4.8 inch super AMOLED HD screen, and a simply gorgeous design (look and feel). Interestingly, the Samsung Galaxy S3 outsold the iPhone in the first quarter this year. Results then indicated a surprising jump in market share to 30.6% compared to a 24.1% share for the iPhone. Many have postulated that it’s taken too long for the latest Apple refresh, but details are emerging daily about the pending launch of the iPhone 5. One detail that’s interesting to note here is that the touch screen is growing from 3.5″ to a 4″ screen area, a common trend among all smartphone manufacturers.
Competition in the smartphone market is good for consumers. It tends to drive innovation, and products usually get better as manufacturers duke it out in this most lucrative market. Bigger screens and more intuitive UI’s (user interfaces) mean that aging adults will have an easier time adopting to the new technology (if they haven’t already). Larger viewing areas mean easier navigation, more surface area to view photos of loved ones, and a better experience for those with deteriorating eye site (like most of us). Improved UI’s mean better social media integration, and easier access to apps that could make a difference in the lives of boomers and seniors…