Zoosk is one of the most popular dating sites in terms of audience reach, with over 40 million members, and it’s been around since 2007 (a long time for a dating app). While it is not exclusive to seniors, it does actively promote its growing membership of people age 50 and over (“Zoosk Seniors”) and is a widely used app for online dating for seniors.
How It Works
Zoosk uses a patented Behavioral Matchmaking algorithm to connect you with people who have similar interests, but you don’t necessarily have to spend hours filling out questionnaires to get started, as you would with some other sites. Simply upload a profile picture, put in your current location and answer a few basic questions about yourself.
Answering more of their in-depth questions will give Zoosk more information to provide you with more accurate matches, but you can still browse profiles right away, and fill out your answers later, once you’ve decided you’d like to invest more time on the platform. It will show you profiles of users they think you may want to see based on posts you interact with and like. As you use the platform, Zoosk will ask for your feedback on posts they are showing you and whether the profiles align with what you’re looking for. If they don’t, it will update your algorithm and show you new potential matches. The company has been refining its algorithm since it started in 2007, so it’s pretty sophisticated and can be a benefit for people who aren’t interested in spending a lot of time searching for matches.
The environment overall is pretty low pressure, so you can browse for fun or get more serious in trying to find a good match. The site also includes several features to help you search for people, including:
- Online Now: A location services feature that prioritizes people in your area who are actively using the site so you can chat with someone that’s also online.
- Carousel: A matching feature that shows you profile pictures and asks if you’re interested in meeting the person with yes/maybe/no answer options. When both of you say “yes,” it shows up in the Connections section of your app.
- SmartPick™: An algorithm that learns from your “like/don’t like” votes to provide you with better match recommendations in the future. You can also fill out the SmartPick Survey to get better match results.
- Super Send: A quick way to introduce yourself to several people at once with a simple message; if someone messages back, you will be connected.
The app and desktop site have search features to help you narrow down the profiles you will see with filters like religion, geographic area, and age range. It also displays only one profile on the screen at a time, which is great if you find other sites that show multiple matches to be too distracting. It’s easy to navigate both on a desktop or through the smartphone app (iOS/Android), and it’s great for people of all tech-skill levels. The design is sleek and modern, and the smartphone app has even won awards for being user-friendly.
The simple, straightforward approach is part of what makes Zoosk so popular, especially for someone just starting out in the world of online dating. There are no complicated questionnaires or overwhelming search feeds — just simple tools to view other profiles. You can swipe through profiles and come back to them later or “favorite” someone without any commitments, and easily navigate between profiles without any pressure.
Like most sites, Zoosk allows you to set up a profile and start browsing for free. A subscription allows you to chat with others, use their SmartPick™ introductions feature and see profiles of other people who have viewed you on the platform.
Subscription options include:
- 1 Month: $29.95 per month
- 3 Months: $19.98 per month
- 6 Months: $11.00 per month
- 12 Months: $7.50 per month
The site sometimes offers promo codes for discounts on membership options for first-time users. You can also purchase “Zoosk coins” to unlock features to help you stand out, like virtual gifts to give your matches (flowers, chocolate-covered strawberries, etc.) or the ability to send a special email message. Coin packages range from $19.95 for 180 coins to $99.95 for 1,800 coins.
You can pause your membership if you want to take a break (the app will keep all of your information and history, but you won’t show up in searches on the site). It’s also easy to deactivate your account if you change your mind about online dating or if you find your ideal match.
Privacy and Security
The site offers multiple ways to verify your account to show people that you are genuinely who you say you are, which is a nice feature to have. However, their online help site makes it clear that they do not conduct any type of background checks, criminal screenings or other similar verification activities, so it’s still important to take measures to protect yourself from potential online predators or scammers.
After experiencing a high volume of users falsely claiming to be members of the U.S. military, Zoosk created Insignia™, a program that verifies military service using a three-step verification process with credentials, personal information and other documentation confirming service.
The platform also has features to block users and report them for harassing behaviors.
Zoosk uses the data it gathers to study users’ online and offline dating behaviors and publishes the information as aggregated data without any identifiers on their Date Mix blog. The data provides a fascinating look into things like how your sports fandom can impact dating (people who mention a favorite NBA team in their profile get 111% more messages than those who don’t) or how generational differences impact dating behaviors. It’s a little bonus for those who enjoy a little number crunching, even in your dating life. Anyone can read the blog, even if you’re not a member.
Zoosk doesn’t offer any person-to-person customer support, so if you’re struggling to use the platform, you’ll need to use their online help section.