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Kroger Supermarkets to Cut Senior Discounts

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Kroger shoppers over the age of 59 have been cashing in on savings on Kroger corporate brand products since the grocery chain implemented its senior citizen discount program in the early 2000s. However, some will be met with an unpleasant surprise at the checkout counter on March 15 when the company shutters its weekly senior discount days in certain regions, including the Nashville area. Here’s a closer look at the impetus for the change, along with some simple ways seniors can make up the savings.

Kroger Senior Discounts


A Changing Marketplace

According to the Houston Chronicle, Kroger was the only senior citizen discount program among the state of Texas’s major grocery store chains.  Unfortunately, this will come to an end later this month when Kroger officially discontinues the program. In an email to the Chronicle, a Kroger representative explained, “Over the years the marketplace has evolved. As a result, there are programs we’ve added, modified, or ended.”

Additionally, Kroger will also be ending its double coupon policy at all of its 96 retail stores in the Nashville region. This isn’t a surprise to some deal watchers, as the company ended double couponing across many of its other divisions.

Savings Still Exist

For many budget-conscious senior shoppers who rely on senior discounts to contain costs, Kroger’s announcement comes as a surprise and disappointment. It’s not all bad news, however. According to Southern Savers, Kroger plans to “reset its price structure to offer lower everyday prices.”


Said Kroger spokeswoman Melissa Eads as reported by the Tennessean, “Today we lowered prices again for all customers in our Nashville division. As a result, we are discontinuing two smaller targeted discount programs. Those being Senior Day and Double Coupons. The last day these two programs will be offered is March 15th. We want all customers to save every day, without regard to shopping day or time required to search out coupons. These new lower prices on thousands of items throughout the store make the shopping experience easier and a great value for everyone.”

Meanwhile, an email to customers promised lowered prices on everything from fresh produce to quality brands. The result, according to Kroger? “That means you can still save more…EVERY DAY of the week.”

Beyond the Kroger Aisle

Of course, there are other ways to save as well, including focusing on sales items, taking advantage of price matching, getting rain checks if a store runs out of an advertised special, meal planning, keeping an eye on unit prices, buying sale items in bulk, buying generic, using vigilance while couponing (i.e., only buying those things that you need and will use), buying food online, shopping from alternate sources including local farmer’s markets and discount grocery stores, and joining local membership grocery stores.

Related: Thrive Market: Health Foods at Wholesale Prices

Smartphone apps, meanwhile, represent a brave new world of supermarket savings. The popular Ibotta app offers cash back for completing small tasks, such as taking a poll or watching a video, to become eligible for a rebate. Snap, Groupon, Checkout 51, and SavingStar all put discounts and/or cash back literally at your fingertips. Learning to use multiple apps at once can lead to exponential savings.

Of course, depending on where you live, plenty of grocery stores still offer senior discounts. Don’t like the changes underway at Kroger? You can always take your business elsewhere.

With many retirees looking to live well on less, shopping smarter can be an invaluable tool for cutting costs without cutting your quality of life. And be sure to sign up for our newsletter for more on senior discounts.

Written By
Chris Clark

For over a decade, Chris has been writing about senior discounts and deals. He finds the hunt for discounts rewarding because it allows him to take care of older adults by offering them senior-specific pricing. As the son of two social workers, Chris has spent his whole life advocating for the betterment of others. When he isn’t researching senior discounts, Chris enjoys fishing, spending time with his sons, and rooting for his favorite team, the Portland Trail Blazers. Learn more about Chris here


  1. I drive 22 miles across the state line to shop at Kroger. I don’t even read the ads since I buy only what I need. The Kroger brands are good with a 10% senior discount. I will now check alternatives including the new Aldies that opened recently. It took many years for Kroger to earn my loyalty as a primary customer. This change may be at the cost of my loyalty.
    1. They just lost a Customer. Shame on you Kroger. Not worried about the people its all about the Money
  2. I would like to add to my comment. I do believe seniors should receive a discount!! I’m sure some capitalists believe that would be an act of socialism, I personally believe as we age and are the richest country on this earth our seniors who have worked their whole lives should receive huge tax breaks, not have to worry about the cost of prescriptions and healthcare and general overall wellbeing. If that’s socialism then I’m sorry. Seniors in the US have helped to make this country what it is and should be given some kind of a break later in life when their income is lower. So yes I believe Kroger should give senior discounts, but I believe that should be across the board for every company (including utility companies), not just one company.
  3. As I look around in the great state of Tennessee I am seeing a lot of seniors who can barely afford groceries to begin with. That does not even take into consideration how many seniors are raising their grandchildren on a shoe string budget with no assistance. I have shopped at Kroger my whole life but I find the decision to eliminate seniors discounts appalling. I am not yet eligible for seniors discounts, but I do spend 600.00 a month at Kroger. Going forward that will change. I will not participate in corporate greed at the expense of basic needs of our great seniors. That’s unacceptable.
  4. Most executive decisions are made by folks at the top that deal with board of directors, and how to squeeze every penny they can out of the consumer. Yes like you all I like shopping at Kroger..but as seniors we dont like change..and im sure they had a survey group come to the conclusion that were all still going to shop there regardless
  5. The Kroger (aka Fry’s Foods) discount should be made available at all of their stores. 10% means a lot to those of us who are retired. Sure we can go somewhere else, but that often means using more gas to get to somewhere else. Kroger has always been a favorite of mine, but since they do not really care about “me” I will have to start looking at other grocery stores.
  6. Believe me, we will be taking our business elsewhere. Between losing the senior discount and the implementation of a fee for cash back, we are gone.
  7. Most of the stores you’ve mentioned don’t exist in California, practivly all of them except Costco and Kroger’s so what’s seinor supposed to do in California, oh wait one minute didn’t you say that they are going to discontinue these programs? What’s a California senior supposed to do? HELP !!!!
  8. As the boomers move into their later years (I will not say “golden”) in great numbers we will discover Seniors are such a large segment of our population that senior discounts will be greatly decreased. Our society will not be able to afford us. I really think discounts should go to the people who have the courage and desire to have children and raise them well. (That obviously does not include everyone.) Today’s young people are the ones who will be necessary to make our nation and our Social Security system work. We are robbing them blind with huge deficits which will come due to them after most of us have departed. I guess I should mention I am 74 and on a fixed income.
  9. Just another reason NOT to shop at Kroger. I’m so tired of seeing weak men that have to carry huge handguns on them while shopping at Kroger. They must be afraid of the old ladies roaming the isles. Either way, when I see one, I leave my buggy and exit the store. Kroger refuses to stop this.
  10. I m the widow of an Army vet who served w 20 years in the U.S. Army including 2 tours of duty in Vietnam. I am barely scraping by But NONE of your listed stores are anywhere near.me3
    1. Ruth, it is disgraceful that you have been put in this position. If you have continued difficulty affording food, please, contact me. I don’t have a lot but sometimes we have to stick together.
  11. We shop at multiple stores. I do not yet qualify for discount at age 57. Kroger by far has the best organic selection of the three places we shop plus with the smart phone we get great coupons that help us save. Our Walmart has a pitiful organic produce selection and they keep discontinuing items we do by (food-wise) storewide. Kroger has also done some of that but we saved on the closeout! Also, we get gas points for shopping at Kroger but they often are more expensive to begin with so the savings is too often mute on gas. A friend who formerly worked at our local Walmart said in their employee meeting it was made clear that Walmart desires to shut out the competition and, when/if there is none, jack their prices up. Just keep that in mind. All businesses exist to make money. It does not pay (save) to put all of your eggs in one basket.
    1. I have been here for 63yrs. seen a lot, read a lot and heard a lot.been here longer than I got to stay here! My comment is take care of our seniors at all cost Whole hearted. Not for gain! Because it is just right ?
  12. Way to go Kroger! And Kroger is really the only Grocery chain in Memphis area except Walmart and Target Super Center. They need some competition to keep them honest. They keep buying out their competitors when they come into Memphis or Trade stores with them in other markets.
  13. Take the time to look at Kroger stock since they started these cutbacks in2016. It has been cut in half. Good job Kroger. Just keep it up.
  14. They raised the age from 55 to 60 the year I turned 55. They eliminated it all together the year I turned 60. I really wonder if they they are making some enemies
  15. I don’t want a discount on what you want me to buy! I want a discount to apply to what I need to buy!
  16. Working hard all our lives and reaching the “Golden ” years, should allow us a few benefits. Thanks for NOTHING Kroger. We don’t care for Wal-Mart, but that’s where we’ll be shopping.
  17. Of course, depending on where you live, plenty of grocery stores still offer senior discounts. Don’t like the changes underway at Kroger? You can always take your business elsewhere. I thought this above direct quote in your information was very BOLD and ARROGANT. What you need to realize is many of the changes have been for YOU not seniors. Also SO many seniors are not app savvy and techologically challenged. You basically shut them out. Business is business….I realize that. But good old fashioned values have been swept out the door. Sincerely, Susan Raleigh KS
    1. Susan Raleigh, KS, I’m in Michigan and I agree with you 100 percent! I used to put Kroger above the other stores, but now, I’m not so sure! I don’t like the attitude they have towards their customers.
  18. I live in Key West and we don’t have a Kroger store here but I get good service from Publix and also win Dixi
  19. I shopped at pick n save for the senior discount although I did not use it all the time. I will now shop at Walmart and Festival because they are only lowering prices on their products. I do not like the packaging and I do not trust big food change stores to put the best ingredients in their products. What a shame, I am sure they got more customers when Festival dropped their discount for seniors. Do not trust kroger, they are only out for the money, not the customers.
  20. I thank it’s sad that kroger stopped it’s senior discount we are on a fixed income and the discount really helped. Since kroger stopped the discount we now shop at super one in Longview texas. SO goodbye kroger all these businesses care about is making more money.
  21. Kroger owns the Fred Meyer and QFC grocery chains in the greater Seattle area. They offer a 10% discount (on corporate brands) for seniors on the First Tuesday of every month. I usually save at least $5.
  22. After Kroger did away with the seniors discount it forced me to start looking to other market places and become a better shopper and find that I now spend less money because of their actions. Less money spent at Kroger and a better verity of goods found in other Discount stores. Better health because of it. Thanks
  23. Kroger (aka Fry’s Foods) in Phoenix still offers a 10% Senior Discount Day on the first Wednesday of each month. That’s a significant amount of savings, especially if you can do a lot of your shopping for the month on that day.

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