Senior Travel Statistics in 2023

Senior Travel and Tourism Statistics

The Big Picture

• Adults aged 60 and above accounted for nearly 37 percent of travelers in 2023, up from 16.45 percent in 2020 – 2021, but not back to pre-pandemic levels (46.3 percent).
• In 2023, 62 percent of adults aged 50 and over have taken or plan to take a leisure trip.
• 1 in 5 seniors reports feeling hesitant about making travel plans in 2023 due to COVID-19.
• Nearly half of seniors (48 percent) report a desire to return to normal leisure travel in 2024, compared to just 8 percent in 2023.
• 52 percent of seniors aged 50+ rank travel and vacation as their number one priority for discretionary income.
• Seniors currently average 27 travel days per year, compared to 35 for millennials.
• The average age of black and Asian travelers is 54, compared to 43 – 46 for Hispanic individuals and 51 – 55 for white individuals.

Preferences

• 61 percent of seniors report that they’ll only travel domestically in 2023, up from 51 percent the year before.
• Interest in international cruises among seniors has dropped 9 percent in the last year, falling from 27 percent to 18 percent.
• 89 percent of those who still cruise report taking ocean cruises due to the value and travel schedule.
• The three most popular international travel destinations for American seniors are Europe, Latin America, and the Caribbean.
• 67 percent of baby boomers say they travel to visit family, compared to 51 – 56 percent for younger generations.
• Adults over the age of 65 are half as likely to take vacations for personal trips such as shopping compared to younger generations, though they are nearly equally likely to take trips for holidays or leisure.
• Seniors plan to take an average of 3.7 trips in 2023.
• 23 percent of seniors aged 50 and above report changing their trips to avoid crowded destinations (26 percent for seniors 70 and over).

Finances

• In 2023, seniors reported budgeting about 80 percent of the money they spent on travel the year before.
• Around one third of seniors are actively devoting savings to future vacations, compared to 42 percent in 2022.
• 58 percent of nontravelers cite finances as the number one reason they won’t travel this year.
• 63 percent of adults aged 50 and over report wanting to take a bucket list trip, 24 percent more than before the pandemic.
• When asked why they hadn’t taken the trip, the same group of adults aged 50 years and over most commonly cited rising travel costs (21 percent), personal health problems (16 percent), and less available income (12 percent).
• Seniors aged 70 and over report intending to spend 40 percent less on travel in 2023 compared to 2022.
• Over half of the seniors who canceled trips in 2023 report devoting the unused funds to reducing debt and paying household expenses.

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